3 Fundamental Design Principles for Building a Lawyer Website

In this article, we will explore the essential components that every lawyer website should include to attract leads and convert them into clients. From design and navigation to content and SEO, every detail is critical if you want to take your legal practice to new heights.

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In today’s digital age, having an online presence is crucial for businesses in every industry. Whether you’re a real estate agency or a financial institution, consumers mostly turn to the Internet when searching for professional services.

Law firms are no exception. A website is essential for every law firm, regardless of its size. It serves as the initial point of contact for potential clients and can also serve as a powerful marketing tool to showcase your business.

Websites are especially valuable for smaller law firms that may not have extensive resources to compete with larger legal practices. A well-designed website can attract organic traffic without the need for expensive advertising campaigns.

Once you recognize the importance of having a website for your law firm, there are two common approaches to consider.

Option 1: Use a CMS / Page Builder

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If you have some knowledge of web development, you can leverage content management systems (CMS) like WordPress or page builders like Squarespace. These tools simplify the process of building a lawyer website, even for those with no prior experience.

WordPress offers a wide range of free and premium themes specifically designed for law firms. Simply choose a theme that aligns with your brand and customize it accordingly. You can also enhance your website’s functionality by adding plugins, such as Google Analytics, to gain insights into your visitors’ behavior.

Using a CMS or page builder to create your own lawyer website is a convenient and cost-effective method. However, it does come with a few drawbacks:

  • Websites built using these tools often look similar, lacking a unique appearance. To stand out from the competition, you may require assistance from professional developers and designers.
  • These tools are best suited for simple websites. If you need advanced features or have a complex site structure, you may need to explore other options.
  • Managing a WordPress website requires technical expertise. Without proper knowledge, you may encounter performance and security issues that could negatively impact your business.

The second option for developing a lawyer website is hiring professionals.

Option 2: Harness the Skills of Experienced Designers and Engineers

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Depending on your business needs and plans, opting to have professionals build your lawyer website from scratch can be more or less expensive compared to other approaches. Although it may cost more upfront, the benefits it brings are certainly worth your investment of both money and time.

Here are some advantages of hiring professional developers for your lawyer website:

  • You will have a unique website built following the best UX and UI design practices. This will enhance the user experience and encourage visitors to stay longer on your site, resulting in more organic traffic and better search engine visibility.
  • Specific features can be implemented directly into the core of your website, eliminating the need to rely on third-party tools that may not be regularly updated and could lead to errors and crashes.
  • Your dedicated lawyer website development team will ensure optimal performance, minimizing page load times. Slow-loading pages are a common cause of high bounce rates, and by addressing this issue, you can retain more visitors.

The Site Slinger, with over 16 years of experience, has successfully built numerous websites for law firms of various sizes and complexities. If you choose to follow the custom approach, our team is ready to share our unrivaled expertise with you.

Regardless of the method you ultimately choose to build your law firm’s website, there are certain design considerations that cannot be ignored. Let’s explore these further.

3 Essential Design Guidelines for Building a Lawyer Website

Ensure Smooth and Effortless Navigation

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Have you ever found yourself in a sprawling building, trying to locate a specific law firm without any guidance or directory? The frustrating experience of wandering through floors and scanning door plates is far from convenient.

The same holds true for a lawyer website. If your navigation is confusing and difficult to follow, it will only frustrate your visitors, leading them to leave your site for good.

Here are some crucial rules to adhere to when it comes to website navigation:

  • Keep your menus concise and straightforward. Limit the number of submenus under each main navigation item. Ideally, your main navbar should feature links to the most essential pages, such as Practice Areas, Attorney Profiles, Cases, and more.
  • Ensure that the main navigation bar is present on every page of your law firm website. This allows visitors to seamlessly switch between different pages at any point.
  • Consider incorporating a local search box within the main navigation bar, especially if your law firm offers multiple services and employs a large number of attorneys.

User-friendly lawyer websites not only provide a great user experience but also receive higher rankings from search engines like Bing. Such websites are easily indexed by search engine robots, enhancing your visibility online.

If you find it challenging to design the optimal layout and navigation for your lawyer website, our team of expert UX designers is always available to assist you with this crucial task.

Give Utmost Importance to the Visual Representation of Your Legal Business

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No matter how impeccable the navigation, layout, and content of your law firm website may be, neglecting its visual representation will render it less valuable as an online resource.

The primary objective of building your lawyer website is to establish unwavering trust with potential clients. While a multitude of words can attempt to demonstrate this, nothing compares to the impact of a perfectly captured photo of your team or an engaging video showcasing your triumphs in resolved cases.

Exceptional visuals are indispensable for a law firm website. Here’s what you should know about this aspect of lawyer website development:

  • Use original, high-quality photographs. When visitors encounter real individuals in a genuine business environment, their confidence in your skills and competence grows. However, this task is best entrusted to a professional photographer, even if it comes at a cost.
  • Exercise caution when using images from online photo banks. The Internet is flooded with readily available photos that can be purchased from premium sites or obtained for free from various platforms. Approach these images with skepticism as prospects can discern their lack of authenticity. It’s unwise to present an attorney hiding behind someone else’s identity.
  • Extend your visuals beyond the confines of your office. While a photo of your team smiling at their desks is commendable, it’s vital to showcase a broader context in which your legal business operates.
    For instance, if your office is based in New York City, include a high-resolution, original image of the Statue of Liberty, or if you work in San Francisco, feature the Golden Gate Bridge. This demonstrates to prospective clients that you possess knowledge of local intricacies and can better assist them with their “home-grown” legal concerns.
  • Harness the power of video in crafting your lawyer website. This medium allows you to bridge geographical distances and connect with clients. A well-executed video where you address common questions or explain why your law firm stands above the rest holds more weight than a hundred pages of text. Additionally, consider incorporating a professional loop video footage of your office in the website header.
  • Optimize your images for online use. One drawback of high-quality visuals is their potential to hamper page loading speed, a critical factor for any business website. To mitigate this, ensure all images are optimized for the Internet using tools like this. If you find this task challenging, our developers are ready to lend their expertise.

Enable Various Communication Channels to Engage Your Prospects

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Source

When developing your lawyer website, it’s crucial to provide multiple contact options for potential clients. After incorporating captivating visuals, user-friendly navigation, and compelling content, it’s natural that your prospects will want to connect with you.

A vital design principle for attorneys’ websites is to offer several touch points throughout the pages. Here are the essential ones:

  1. Prominently display your physical address, email address, and phone number not only in the header but also on Attorney Profile, Services, Cases, and other significant pages. This ensures that visitors easily find your contact details when they come across a lawyer’s qualifications that meet their specific needs, prompting them to call and become potential leads.
  2. Include a contact form positioned preferably at the top of each page, typically on the right-hand side. Placing it below the fold may cause visitors to miss it, resulting in lost lead opportunities. Keep the form concise, asking for essential contact information like name, email address, and phone number. Once the prospect reaches out, you can gather more details personally.
  3. Incorporate a live chat feature to capture leads effectively. By answering visitors’ questions in real-time, you establish yourself as a trustworthy provider who genuinely cares about your clients. If your lawyer website is built on WordPress, explore various plugins that offer live chat functionality, such as LiveChat.
  4. Integrate social media buttons across all pages of your website. In today’s digital landscape, it’s essential for law firms and potential clients to have a presence on platforms like Facebook and X (formerly Twitter). By including these buttons, you make it easy for prospects to visit your social media accounts and engage with your brand.
  5. Use call-to-action (CTA) buttons as another means of contact. For instance, clicking on the “GET A CONSULTATION” button can open an email form or initiate a live chat. Alternatively, it can redirect visitors to a dedicated contact page where they can provide more detailed information about their case. When incorporating CTA buttons, remember the following:
    • Limit each page to one clear call-to-action to avoid confusion.
    • Make sure the CTA button stands out from other elements on the page, either by increasing its size or using a distinct color.
    • Craft meaningful and precise CTAs, such as “GET LEGAL ADVICE NOW” instead of a generic “CONTACT US” message.

By enabling various communication channels, you increase the chances of connecting with potential clients and converting them into valuable leads.

In Conclusion

Creating a lawyer website is a smart decision. It helps legal businesses attract clients and leads with ease. The success or failure of a law firm website depends on various factors, with proper design being one of the most important.

The three design principles discussed above are just a glimpse into the many considerations for a lawyer website. Every aspect must be taken seriously.

However, it is crucial to make a positive impact on visitors with top-notch visuals, provide easy navigation, and offer multiple ways to contact you. Additionally, filling the pages with engaging and informative content is essential too.

While using page builders can help create a basic website, seeking assistance from professional web developers will provide greater value in the long run. You’ll have a unique and impressive website with exceptional performance and desired functionality.

Exploring the Two Sides of Web Development: Frontend vs Backend Developers

Confused by the distinction between front-end and back-end development? Don’t worry, we’re here to shed some light on the subject.

From front end vs back end development to full stack developer vs front end developer, the world of web development can be overwhelming, especially for those without a background in the field. In this article, we aim to demystify these terms and clarify the common roles played by various professionals in the creation of websites and web applications.

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Web development encompasses a wide range of technologies used to create visually appealing and functional websites and apps. Professionals in this field employ various programming languages, frameworks, and tools to build these solutions.

Regardless of their specific titles, all developers share a common objective — to create a flawless final product that meets the client’s goals. However, there are two distinct sides to web development.

On the one hand, there’s the front end, which focuses on what visitors see on their screens. On the other hand, the back end handles the behind-the-scenes operations like database management and server requests. This division forms the foundation of any web solution.

If you’ve ever wondered about the difference between a front-end and back-end developer, this article is here to provide answers.

Front-end Development: Exploring the Distinctions

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Front-end development focuses on what users see in their web browsers, as opposed to back-end development which deals with the server-side of things. When it comes to front-end development, a developer takes a web designer’s mockup and transforms it into an interactive web solution that users can engage with.

To achieve this, the developer breaks down the mockup into separate web elements like buttons, sliders, menus, and forms. These elements are then given functionality using JavaScript, allowing users to interact with them individually — selecting options, filling out forms, and more. It’s important to note that a mockup is simply an image of the entire page and cannot be interacted with.

In order to accomplish this task, front-end developers rely on three key technologies: HTML, CSS, and JavaScript. Each of these tools plays a unique role in the front-end development process.

  • HTML, or Hypertext Markup Language, provides the structure or skeleton of a webpage. It uses tags to define the different elements on a page, such as forms or paragraphs.
  • CSS, also known as Cascading Style Sheets, goes beyond HTML by adding style and visual appeal to web pages. By applying CSS properties and rules, front-end developers can customize the look of each component, including colors, borders, fonts, and more.
  • JavaScript, on the other hand, brings life and interactivity to a web page. As a programming language, it enables developers to implement dynamic features like form validation, animations, and infinite scrolling. While JavaScript is widely used, it does have some drawbacks, such as verbosity and the complexities of modern user interfaces.

To address these challenges, the front-end development community has created JavaScript frameworks like React.js, Vue.js, and Angular. These frameworks simplify the development process, allowing front-end developers to build interfaces faster while producing leaner and more testable code.

In conclusion, front-end development involves transforming a web design mockup into a functional and visually appealing web solution using HTML, CSS, and JavaScript. Through these technologies and frameworks, front-end developers create engaging user experiences on the web.

Back-end Development: Understanding the Engine

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In our discussion on web development, we now turn our attention to back-end developers who handle the behind-the-scenes operations of a website or web application.

Think of the front-end as the beautiful exterior of a car, but without a functioning back-end, it’s like a car without an engine. You may sit behind the wheel, turn the key, and press the accelerator, but nothing happens. It may look impressive, with leather seats and a stylish dashboard, but it lacks the essential ability to move.

The back-end serves as the engine of a website. Without it, pressing the submit button on a form yields no results. You can’t add new users or dynamically change content on your website.

The back-end comprises three key components:

  1. Database: A collection of related data tables managed using Database Management Systems (DBMS) like MySQL or Oracle.
  2. Server: The computer that hosts the database.
  3. Web server: A specialized application running on a physical server, facilitating data exchange between the database and website. Apache HTTP Server is one example.

A primary goal of a back-end developer is to ensure smooth and error-free data communication between these components.

To excel in back-end development, programmers need a distinct technology stack. While many back-end developers have a basic understanding of HTML, CSS, and JavaScript, their expertise lies in specific programming languages. They delve deeper into coding to comprehend the inner workings of applications and websites, building the engine that powers them. The most commonly used languages include:

  1. SQL (Structured Query Language): The primary tool for working with databases, enabling back-end developers to manipulate data through queries for retrieval, updating, and insertion.
  2. PHP (Hypertext Preprocessor): A scripting language that integrates seamlessly with HTML, making it convenient for web developers. Notably, there is a difference between front-end and back-end development in terms of where code is executed:
  • PHP runs on a server.
  • JavaScript runs in a browser (although Node.js allows running JavaScript code on a server).

Additional back-end programming languages and frameworks include Python, Java, Ruby on Rails, and more. Back-end engineers must also possess skills in configuring web servers, testing code, creating APIs, and other vital tasks to ensure efficient communication between the client and server sides.

In summary, back-end development focuses on the engine of a website or application, involving database management, server hosting, and facilitating data exchange. Back-end developers work with specific programming languages and technologies to ensure seamless functionality and user experiences.

Full-Stack Development: Embracing Both Front End and Back End

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The good news is that we don’t always have to debate the differences between front-end and back-end development. There are professionals who excel in both areas, known as full-stack developers.

These talented individuals can navigate the entire journey from conceptualizing a web solution to its final implementation. They have mastered all the necessary technologies and tools, including HTML, CSS, JavaScript, PHP (or other server-side programming languages), SQL, and more.

Full-stack developers are expected to handle both server-side and client-side tasks with equal efficiency. However, it’s important to note that not all full-stack developers possess an in-depth understanding of both domains. Their primary focus is on comprehending the entire web development process and identifying any bottlenecks or issues.

When comparing a full-stack developer to a front-end or back-end developer, keep in mind that while the former can handle tasks on both ends, they may not be as proficient as dedicated front-end and back-end developers.

Startups and budget-conscious companies often prefer full-stack development because it requires only one developer to handle all the necessary tasks when creating a website. This cost-effective approach allows them to achieve their goals without breaking the bank.

Front-End vs Back-End Development: Other Roles in Front-End Development

The realm of front-end development is more diverse compared to its back-end counterpart. It encompasses several distinct roles that you may be familiar with. Let’s delve into these roles as well.

UX Designer vs Front-End Developer: Skills and Expertise

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Have you ever come across a website that was difficult to navigate and poorly structured? On the flip side, have you ever landed on a website that was the complete opposite? When we compare these two scenarios, one conclusion becomes evident: the first website either lacked a UX designer or had a subpar one.

UX, which stands for user experience, focuses on ensuring smooth interactions between users and websites. UX designers are responsible for achieving this ease. Here are some key tasks they perform:

  • Conducting interviews with real users to understand their main pain points when using the website.
  • Based on the interview information, creating user personas that represent the typical users.
  • Designing wireframes (schematic representations of websites) that incorporate best UX practices.
  • Developing prototypes, which simulate typical user flows, and testing them with real users.

In essence, a UX designer serves as a bridge between users, developers, and business owners. A solution with a well-designed user experience has a significantly higher chance of achieving commercial success.

Now, let’s consider the contrast between a UX designer and a front-end developer. UX design is not about coding; it revolves around human psychology and discovering the optimal ways to interact with websites.

On the other hand, front-end developers are responsible for implementing the ideas proposed by UX and UI designers. They bring the final product to life using essential web development technologies such as HTML, CSS, and JavaScript.

UI Designer vs Front-End Developer: Understanding the Key Differences

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A UI designer’s primary concern is the visual appeal and aesthetics of a website or web app. They work closely with UX designers, who prioritize usability and functionality, to bring their ideas to life. Using wireframes as a guide, UI designers craft mockups that showcase how the website will look once it is live.

When designing these mockups, UI designers pay attention to essential graphic design principles. They carefully consider elements like white space, color palettes, and other factors that contribute to a visually pleasing interface. For instance, if a UX designer determines the ideal placement for a call-to-action button, it is the UI designer’s responsibility to make it visually appealing and enticing for users to click on.

While some companies merge the roles of a UI and UX designer into one position known as a UX/UI designer, the distinction between a UI designer and a front-end developer remains significant.

The UI designer focuses primarily on design, while the front-end developer takes the mockup created by the UI designer and transforms it into a fully functional web solution through coding. This ensures that users can actively interact with the website.

Final Words

In conclusion, web development is a multifaceted process with various roles. Among these roles, we can identify two distinct groups: front-end developers and back-end developers.

Front-end developers focus on the user-facing side of a web solution, ensuring that websites and web applications are visually appealing and interactive. On the other hand, back-end developers work behind the scenes, dealing with databases and servers to support the functionality of the web solution.

These two teams collaborate to create captivating online experiences for users.

5 Hottest Web Development Trends in 2019

The hottest web development trends in 2019

We’re well into 2019 now, and the web development world is in many ways different from the 2018 edition. While all of the front-end technologies and practices that piqued people’s excitement in the last twelve months or so are still here, new trends are gradually cropping up. 

The key principle that all web developers, including the Site Slinger experts, strive to follow, though, remains unchanged. It’s the need to engage users and personalize their digital experience. We’ve prepared a rundown of the most notable web development trends in 2019 that focus on these goals exactly.

Progressive Web Apps Versus Responsive Websites: Meet the Winner

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First, there were static websites with just HTML and not much else. Then came CSS, Javascript, and other technologies that made websites more dynamic and responsive. These days, however, responsiveness has transformed into a much broader notion.

Just a responsive website is no longer enough to meet the users’ growing demands in 2019. On certain devices, it may not look as attractive as you might expect. That limitation gave rise to an alternative solution: Progressive Web Apps (PWA).

A PWA is a website that perfectly adapts to the specifics of the device where it gets displayed: screen resolution and size, browser, and hardware features. As a result, it’s almost impossible to notice any differences between a PWA and a native app.

Here are the key benefits that PWAs give web developers and users: 

  • Since they can access the device’s hardware, you can use PWAs offline. 
  • They’re fast, even on outdated or poor-quality devices with a weak signal. 
  • They’re a step up in security compared with responsive websites 
  • They are cost-effective and less time-consuming to create. 

Your main takeaway? Lower bounce and higher conversion rates. 

“How may I help  you?” — AI and Chatbots

Artificial Intelligence

According to a recent report from Gartner, 37% of organizations have implemented Artificial Intelligence in various forms, and this trend is going to continue in the foreseeable future.

Almost every business website uses a live chat as a permanent point of connection with consumers. Now, this feature has become more sophisticated. No more need to hire a human support agent waiting for a customer to text a question at 3 a.m. 

Just get a chatbot made and keep it running day and night. Thanks to the breakthrough in Natural Language Processing, chatbots no longer resemble mechanically speaking toys. They’re now able to answer typical questions from the Q&A page in a much more meaningful way and even solve simple issues that users may encounter. 

So, expect chatbot development to remain in high demand in 2019 and years to come.

Push Notifications: Everywhere, Anywhere 

Email newsletters are still a popular way to inform consumers of new services or update them on company news. However, they are slowly but steadily being replaced by push notifications. 

In the past, these unobtrusive messages used to be limited to mobile devices. In 2019, an increasing number of website owners regard push notifications as a more valuable tool to stay in touch with their users. 

Which is better: the inbox drowned in hundreds of newsletters or a tiny notification icon on the toolbar? We would choose the latter. You can add the push notification feature to a website by subscribing to a service like PushWoosh. WordPress website owners can also take advantage of various dedicated plugins like PushEngage

The Site Slinger has implemented thousands of WordPress projects over the years. We are providers of all the services related to this most popular CMS in the world, including theming, customizing existing or building custom plugins from scratch.

No More Coding! Use Blocks

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New versions of content management systems provide more powerful features to their users than ever before. Know nothing about CSS rules or HTML tags? It’s OK. You can still put together a sleek web page just like a professional web designer does (well, almost). 

Simply take ready-made blocks or modules and mix them together. The website module building is only expected to grow in popularity in 2019 and beyond. That’s particularly true for WordPress users, who can use Gutenberg to “make adding rich content to WordPress simple and enjoyable.” 

Smooth Website Navigation: Motion UI

Websites with visually appealing and simple navigation elements are likely to hold users’ attention for a longer span. When they know where to go and find surfing a website enjoyable, they will keep returning to it. 

Creating smooth and straightforward navigation by using CSS animations/transitions is a trend that shows no signs of stopping in 2019. Motion UI is one of the best web development libraries for that purpose, flexible and customizable.

The Site Slinger web developers are skilled in creating dynamic and modern-looking interfaces by using a range of cutting-edge tools and libraries. 

Concluding Thoughts 

There’s no doubt: the web development industry is going to keep on flourishing. Websites and web apps are going to be faster, more secure, interactive, and AI-wise. Whatever modern technologies you select for your website, the top-of-the-line developers from The Site Slinger are always at your service.

Do Home Icons Matter on a Site?

Do home icons matter on a site

Just how important is the home icon on your site? Does it even matter anymore, or is the symbol somewhat outdated and defunct? One of the most important aspects of an icon is the meaning behind that icon. Will people readily recognize what the icon means when they see it? Even the most beautifully designed home icon is of little use if the user doesn’t know what it does at a glance.

Although the meaning of various icons can be obscure, there are a few universal icons, such as the ones for home, print and search. The purpose of the home icon is to mark a clear path back to the home page of a website. This icon is something the user can click on from anywhere to start fresh from page one.

The fact that the home icon is such a universal symbol makes it vitally important to include in your website. If you want your site navigation to be simple and easy to understand, then you need to figure out how and if you should include a home icon on your website.

There are actually a number of different options you can use to signify a home button on the website. Which one you choose will depend upon the overall style of your website, how modern it is and even if it is a mobile friendly design.

Home Icon Style # 1: Home-Shaped Icon

An outline of a house has been a symbol for “Home” for many years. It can come in many different colors, patterns and outline styles.

It would be quite rare for someone not to know what this icon means, so the key when utilizing this type of home icon is to make sure it integrates with the overall design of your site. You can accomplish this by changing the color, size or outline style. For example, a site focused on products for kids might use an outline that looks like it was drawn with a crayon. On the other hand, a luxury spa might use a much more streamlined outline with straight lines.

Google+ uses a home-shaped icon to indicate the home button for Google Plus.

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Home Icon Style # 2: Hamburger Icon

The hamburger icon can indicate navigation. When clicked on, a bigger menu drops down. Typically, the hamburger icon will be located in the upper right of the page, and the home link will be the top link within that navigation.

The hamburger menu is quite simply three lines that essentially represent a bottom bun, hamburger patty and top bun. With the increase in the number of Internet users accessing websites via their mobile devices, this has become an easily recognizable icon that doesn’t take a lot of space but indicates you can access navigation (including home, of course).

Some menu icons use text as well as the icon to indicate the navigation. For example, it might have the hamburger icon and state “Menu.” This makes it impeccably clear to the site visitor what the icon is used for.

However, anyone who has used a mobile device will likely recognize the hamburger menu easily and realize that by clicking on it, they can navigate home or elsewhere on the site. One in every 10 people in the United States who browse the Internet use only a mobile device, so this icon is likely to become more and more popular.

One good example of a hamburger icon done well is Animal Planet’s. Note how the icon is in the upper left and is easily recognizable. The second screenshot shows that when you click on the hamburger icon, you get a drop down menu, and the home link is the first one listed. The overall look matches the style and color of the entire website, too.

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Home Icon Style # 3: Text Only Icon

Sometimes the best icon is no icon at all. Text within the navigation that simply states “Home” can get the message across. Another advantage of using text to indicate where the home link is located is that the page will load much faster than if the user has to wait for images to buffer.

One example of this use of style in a design can be seen at CJ Pony Parts. Note how the “Home” text is in the upper left of the page. In addition, it’s in red, so it’s easily spotted. This is a simple, but effective, design.

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Home Icon Style # 4: Home-Shaped Icon with Text

You can overcome the uncertainty of what an icon is for by labeling it. You’ll notice this technique on a lot of websites. It simply makes it extremely clear what that icon is for. So, for example, you might add the outline of a house and place the words “Home” just under the icon.

In fact, it makes the website much more usable to add text to icons. While many websites add text under or next to a home-shaped icon, you could also go a bit further and put the text on the icon itself.

One example of this type of design can be found on the website Vivi LeDish. Note how the home icon also has the text “Home” on the roof of the icon.

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Home Icon Style # 5: Unique Home Icons

Another idea is to use an icon that ties directly into your branding and overall design. This might not necessarily be in the shape of a house or have text. However, if you place the icon in the right location (upper right or left), your site visitors should be able to at least guess that this is your home button.

Some sites also use their logo as a sort of home button. One example of this would be Amazon.com. They use their Amazon logo as an anchor. Click on the logo, and you are taken to the home page.

An interesting example of a unique home button can be found on Carbonmade. The site uses a little chess piece emblem to serve as the home page icon. In this instance, they place the text “Home” directly under the icon. This makes it abundantly clear to the reader where to click to go to the home page.

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One rule of thumb is that users should be able to figure out in five seconds or less what an icon means. Do some A/B split testing, and if your site visitors are struggling to interpret icons, you may need to tweak them to better suit your target demographic’s needs.

AUTHOR’S BIO: Lexie Lu, the author of this article, is a designer and writer. She constantly researches trends in the web and graphic design industry. Lexie writes weekly on Design Roast and can be followed on Twitter @lexieludesigner.

Most Overused Web Design Trends to Ditch in 2016

Not sure which web design trends you should send to the scrap-heap this year? We’ve compiled a handy list to help you. Avoid these at all costs…

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In the world of web design, it doesn’t take long for certain trends to get old. One minute, it’s the latest thing, gracing websites across the world. The next… it just looks dated and a little bit tedious. And, as we all know – there’s nothing worse than having a tired-looking design on your latest project.

Not sure which web design trends you should send to the scrap-heap this year? We’ve compiled a handy list to help you. Avoid these at all costs…

1. Don’t fall flat… get Flat 2.0

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It’s definitely time to ditch flat design. Heck, even the word sounds uninspiring, doesn’t it? Instead, make the most of skeuomorphism and welcome ‘almost flat’ or Flat 2.0 into your life. It adds energy to your designs, not to mention a certain sense of vintage appeal – which in this day and age, never did any designer any harm. Want to find out more about why standard flat design is so last year? Read this.

2. Hero carousels – or villains in disguise?

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We are very much over carousels. They’re bad for SEO, because the lack of content makes it difficult to pump meta data onto the page. They shove content way down below the fold. They’re bad for performance. In terms of ease of navigation, they stink.

In addition to this, they’re just plain inaccessible at times – which is a sure-fire way to irritate the user. We said the same thing about giant full-page splash screens, thinking the situation couldn’t get any worse – then some bright person decided to animate them. Groan. Let’s leave carousels firmly in 2015, people.

3. Skip sound – embrace the awesomeness of silence?

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If one thing is guaranteed to make a site visitor scream with frustration, it’s music. It really doesn’t matter if it’s the most awesome song in the world. It’s irrelevant if it was number one in the charts for weeks. When it’s played on loop on a website, it becomes highly annoying, like a wasp at a picnic, buzzing away in the background. We presume that’s not the effect you wanted to create, right?

In addition to driving your audience mad, it’s also a curse for users on networks with a capped data plan – something they won’t thank you for. W3C say that automatic music is bad – which, let’s face it, is all you need to know. Find out more here.

You might be able to get away with the occasional animated or video background – but again, tread carefully and always think about user experience.

4. Long forms for short attention spans. No – just no

Petra Jaumann-Bader

It’s astonishing how many big businesses still make the mistake of including lengthy forms on their site – in a bid to squeeze as much information out of the user as possible. However, this often has the reverse effect, causing people to abandon the forms halfway through.

If you’re using forms, keep them short, sharp and as intelligent as possible. Resist asking for information you don’t really need. Make your form as intuitive as possible – there’s nothing more frustrating for the user than having to fill out the form again because something’s gone wrong. If you’re looking for great form creation tips – check out this site.

5. Kill the pop-up

nicolespose

We don’t really need to slam this one home, do we? Pop-ups began to get annoying several years ago, yet it’s alarming how frequently they still ‘pop up’ in designs. Occasionally, use of pop-ups is unavoidable – for example if you’re promoting a product. However, if you must use them, please offer something good in return for your target audience – or risk their wrath.

The Next Web have some excellent tips on how to do pop-ups the right way. Read it and learn, guys.

6. Avoid background overload

artsngoods

We, designers, sometimes get a little obsessed with making our sites look pretty. However, when you choose style over substance, you risk affecting user experience – and not in a good way. If information on the page is difficult to locate, then your site isn’t doing its job properly, no matter how beautiful it might look.

In addition to irritating users, the lack of information could also do damage in terms of SEO, with limited meta data and an inevitably high bounce rate. Incorporate stunning backgrounds by all means, but remember what the site’s primary function is.

Have fun designing in 2016!

The Hottest Web Design Trends For 2015 So Far

Let’s take a look at some of this year’s most crucial web design trends. Each has its pros and cons, so choose from them wisely.

The best design advice one can ever receive is to never follow a trend blindly. First, check if each feature suits your industry and audience. Does it help you get your message across? How can you benefit from it? Here, I’ve collected some of this year’s most crucial web design trends. Each has its pros and cons, so choose from them wisely.

web-design-trends

Mobile-Friendly

Making your site responsive and mobile-optimized became more important than ever, especially after Google rolled out its recent ranking algorithm update. It’s not just about RWD. It’s about rethinking your website’s look and feel. The trend is fast-spreading, but how often do clients order from you using their smartphones? Maybe it’s better to make sure your site looks stunning on larger screens?

Hidden Main Menus

Hidden-Main-Menus

Due to mobile screen limitations many websites hide their main menus on mobile devices when making their websites responsive. You can also see this element on many desktop site versions. Unfortunately, this solution is not quite user-friendly. Some of your audience may have difficulty finding it or understanding the icons. Sometimes, a more old-school way is better.

Scrolling vs. Clicking

scrolling

Scrolling is much more convenient than clicking, especially on mobile devices. That’s why there are more websites with long pages and several screens of content. In some cases the whole website is turned into a single page. Such designs are often quite convenient for users, but they may become a real problem for SEO. Take SEO requirements into account. Maybe adding another page is not so bad?

Ghost Buttons

Ghost_Buttons

Ghost buttons are great. They are not quite call-to-actions, but rather a subtle way to attract users’ attention. To avoid being unnoticed, check the overall page layout from a usability point of view and test the visibility of your buttons.

Large Background Images and Videos

Background-Images

Yes, appealing, large background visuals add a powerful and elegant look to your site, yet not everyone goes for it. Why? First, such elements can be quite heavy and may overload browser cache. Second, in some cases texts and even whole menu items and menus become invisible because of the color scheme of the background image.

Oversized Typography

Oversized_Typography

The bigger, bolder, better type was the trend of 2014 and it has maintained its popularity. It’s an efficient way to grab your visitors’ attention. It’s especially great if combined with large background images and ghost buttons. Just don’t forget about the copy. Your message should be short, catchy, and smart.

Storytelling and Interaction

Storytelling

Speaking of content, sometimes words are not enough. Let your website tell your story. With fancy animations and fun interaction ideas, you will make your clients say, “Wow!” This is not going to be easy though. Be prepared to compromise on things like accessibility, cross-browser compatibility, page loading times etc.

Trends come and go. The best thing to follow is common sense. Be careful and listen to yourself. Keep an eye on your competitors and get inspired with the leading brands, but remember that the main goal for most websites is to serve business needs of their owners (generate leads and sales) and not just bring fun to the visitors or win design awards.

Making Color Contrast Checks a Part of Your Web Workflow

So you have a great looking website and your checklist has you covered. But does your checklist include a color contrast check? Are you wondering what that is?

Let’s first walk through the basics of color contrast and then we’ll move on to some tools and techniques you can use to make color contrast a part of your workflow.

So you have a great looking website and your checklist has you covered. But does your checklist include a color contrast check? Are you wondering what that is?

Color Contrast Checks

No, we are not just talking about great looking colors here. More than 7 to 15 percent of males are color blind. Also, as people keep growing older, they have difficulty reading low contrast text. In addition, many of the websites today are viewed on smaller devices, such as mobile phones, and when out in the sun, color appear different. Small screens also make it difficult to read text that does not stand out from its background color. That constitutes a significant number of people with a need for high contrast text.

That’s the reason why a color contrast check is mandatory if you want your website to be accessible to most people. The color contrast used in your website needs to take into account the needs of people who are on the spectrum for color blindness, those using smaller devices (and different light conditions), and of course, the elderly.

Compliance to WCAG 2.0 (Web Content Accessibility Guidelines) norms ensures the accessibility of a website to color challenged people. If you did not do the color contrast check before designing your website, you might have to discard some of the vibrant colors or shades you have chosen.While it’s not a great position to be in, it’s nothing to panic about either! Checkmycolors.com’s color contrast tool can help you quickly find out which of your colors may not be WCAG 2.0 compliant.

That said, making your website accessible to color blind people does not mean you need to go for a bland and colorless website. Far from it! In fact, paying such close attention to your colors will enable you to develop greater sensitivity to design your website with colors that are even more vibrant ie visually accessible and give your website even greater appeal. Let’s first walk through the basics of color contrast and then we’ll move on to some tools and techniques you can use to make color contrast a part of your workflow.

Understanding the Spectrum of Color Blindness

The term ‘color blindness’ actually refers to a broad spectrum of color vision impairment. Not all afflicted people are blind to the same colors. The common types of color blindness are:

  •  Protanopia: reduced ability to see red colors
  •  Deuteranopia: reduced ability to see green light
  •  Tritanopia: reduced ability to see blue light
  • Achromatopsia: reduced ability to see most colors

Protanopia and deuteranopia are more common while the other two are very rare. That does not mean we cannot use red and green in websites. It just means we need to be sparing in the use of these colors.

WCAG 2.0

While talking about contrasts, it’s not just images we need to look at. Color contrast for text plays an important role as well. WCAG 2.0 (guideline 1.4.3) norms dictate the minimum contrast that we need on webpages when displaying textual content. The color contrast between the foreground or textual color and the background color can range from 1 to 21. The minimum requirement is a ratio of 3:1. That leaves us free to unleash our creativity safely with all the other shades and hues.

Level AA and level AAA are used to differentiate the amount of rigor required in the color contrast.

  • Level AA

○     For normal sized text, the minimum color contrast should beat least 4.5:1.

○     For large sized text, the minimum color contrast should beat least 3:1.

  • Level AAA

○      For normal sized text, the minimum color contrast should beat least 7:1.

○      For large sized text, the minimum color contrast should beat least 4.5:1.

Integrating checks into your workflow

Integrating checks into your workflow

Instead of waiting until you finished designing your website, it is a good idea to integrate contrast checks into your workflow, so you do not need to re-do or change your color scheme later. Doing the work up front, during your design process, makes sure you have it handy once you start execution. So how do we go about it?

  1. Map out your desired color scheme. Jot down a quick list of text and background colors you wish to use on your website. Feel free to refer to other websites using accessible color contrasts. When starting to build your color palette from scratch, Color Palette Accessibility Builder and Color Extractor are good tools to use. As the name suggests, the Color Extractor website extracts the colors from a website of your choice to help you build your own palette. Of course, your example website should have colors that are accessibility compliant. A good rule of thumb is to use cool colors for the background and warmer ones for the foreground text.
  2. Check whether chosen colors are accessible. Traditional methods used colored goggles to do a contrast check for color blindness. However, we now have several online simulators that do the job. Checkmycolors.com  can help you check whether your colors and text aer WCAG compatible.Paletton.com, WebAim and color-blindness.com are other online resources to screen out inaccessible colors.  lets you quickly check color contrasts for accessibility. Paciellogroup offers you a free downloadable tool to do the same job.
  3. Create a mockup or use placeholders to build content and use the selected colors to build a sample website for further testing.
  4. Run a grayscale test. It is easier to judge color contrasts in grayscale compared to viewing website in color. After you are done choosing your color palette, converting all your colors to grayscale can be of help to evaluate the color contrasts used in a website. Gray-bit.com is among online resources available for your grayscale check.
  5. Test on color blindness simulators to screen out non accessible colors. Chromatic Vision Simulator and VisionSim are among free mobile apps which help you check your colors for various kinds of color blindness.
  6. Double check your buttons and CTAs. Using colors to indicate the functions of buttons is not enough. In some cases, red and green change to some other colors. You then realize the need to also have contrasting text to explain the button function.
  7. Adjust your colors, hues and fonts to bring them within accessibility values. Tanaguru Contrast-Finder will suggest other colors if the colors you selected do not offer sufficient contrast.

By following these steps you can make color contrast a de-facto part of your web workflow. The wide range of tools and simulators available today ensures that you don’t waste time, and effort, in figuring out the right contrast and colors.

Are you already including color contrast checks in your workflow? How do you go about it? Share with us in the comments on Facebook or Twitter.

Web Design Awards Worth Participating in 2015

Are you ready to let the world know about you as a web designer? If your answer is yes, then this post is for you. We’ve compiled a list of awards you might want to participate in this year.

Are you ready to let the world know about you as a web designer? If your answer is yes, then this post is for you. We’ve compiled a list of Web Design Awards you might want to participate in this year. Some of those awards are free and some require registration fee. Some of them are conducted just once in a year; other nominations are done monthly, weekly and even daily. Choose the ones you like the most and may the force be with you. Good luck!

Web Design Awards

1.      European Design Award

Submission Deadline: February 21

Submission Fee: starting from EUR 40 (for students) and EUR 140 per single standard submission.

The European Design Award is the most reputable design award in Europe. It has 35 separate design nominations and you can take part in all of them simultaneously. The only limitation is its cost – you pay EUR 140 per submission. For multiple submissions, you get volume discounts. Each nomination has three levels of distinction: Gold, Silver and Bronze. Gold winners receive a trophy during the official Award Ceremony. All winners additionally get some recognition and promotion, as they will be published in the ED-Awards catalogue and on the website itself.

2.      D&AD Award

Submission Deadline: February 18 (may be extended until February 25)

Submission Fee: starting from GBP 105.

The non-profit British Design & Art Direction organizes this prestigious international award each year. If you are between 18 and 23, you can participate in their New Blood Award section. Otherwise, you have to register for the Professional Awards section. There are many nominations available with different categories. All winners get a Yellow, White or Black Pencil as recognition of their achievements. New Blood Award winners can use their Pencil Marks in their portfolios, CVs etc. The winners’ works will be showcased at the D&AD Awards Night, as well as their international exhibitions and events. This Award is a great opportunity to get some buzz around your name in a designer community. However, it’s not the cheapest one.

3.      Awwards Design Award

Submission Deadline: no deadlines, sites can be submitted all year round

Submission Fee: EUR 40 for a one-time single website entry, EUR 120 for an entry followed with a featured profile in the Awwards directory.

According to the site, they get more than two mil unique visitors per month. So if your website is featured as “Site of the Day” you will theoretically get visible for at least 100K visitors. All winners will be published in an annual book “The 365 Best Websites Around the World”. Depending upon the category, you have an opportunity to get official Awwwards certificates for the following nominations: Site of the Day, Site of the Month, Site of the Year and Honorable Mention. Judging criteria include 40% design, 30% UX, 20% creativity and 10% content. Once per year, Awwards.com holds a conference, as well as price-giving. So in addition to online exposure, you have a great opportunity to get featured at that event.

4.     CSS Design Award

Submission Deadline: no deadlines, sites can be submitted all year round

Submission Fee: USD 30 per submission.

CSS Design Awards is a global platform showcasing the best web designers and their works. They say they are one of the top two most visited online web awards in the world (according to Alexa) and the most followed awards group on Facebook. The winners for Site of the Day get site badges and certificates. The winners of Website of the Year and Designer of the Year additionally get a handcrafted trophy finished in brushed chrome and gold. Judging criteria include the design itself, creativity, functionality, usability and code.

5.      CSS Winner Award

Submission Deadline: no deadlines, sites can be submitted all the year round

Submission Fee: free of charge.

CSS Winner is an international platform awarding best designs on a daily, monthly and yearly basis. The main evaluation criteria are the design, user experience, creativity and content. All winners get exposure on the website and through social media network and obtain a CSS Winner certificate. The main jury consists of nine designers from all over the world, and 80% of the total ranking for each website takes the opinion of those designers. The community can also participate and vote – their opinion is taken into consideration as 20% of the total ranking.

6.      Favourite Website Awards (FWA)

Submission Deadline: no deadlines, sites can be submitted all year round

Submission Fee: free of charge.

FWA is a UK-based design award portal for designers from all over the world. They were the first online award program that received over 200,000,000 website visitors. FWA accepts websites, online games and online movies/animation for nominations. The main criteria are creativity, originality, design, and content. A remarkable feature of this portal is their collaboration with Google’s Creative Sandbox. The winners of the Site of the Day nomination are reviewed with Google, and if Google finds the website suitable for their program, this particular website is featured on Google’s Creative Sandbox.

7.      Promotion & Marketing Design Awards

Submission Deadline: Early-bird entry March 20, regular submission deadline – April 17

Submission Fee: starting from USD 40 for early-bird student submission, up to USD 85 for regular single entry.

This award is held by the HOW brand, which initially started as a print magazine in 1985. With time, they grew into a bigger hub for designers providing design competitions, online design courses, job portal and more. The award itself contains several categories and supports single entries and campaigns. They provide discounted prices for students and are quite flexible with submission fees. The winners get a free trip to the 2016 HOW DESIGN LIVE event and will be published in HOW’s FALL 2015 issue.

8.      CSS Awards

Submission Deadline: new submissions accepted at any time

Submission Fee: USD 9.99 per submission, or alternatively, it’s free in exchange for a Like or Follow on Facebook and Twitter.

This website accepts website designs from all over the world. They have quite a tricky system for submissions – you can submit your website for a small fee of USD 9.99 or alternatively you can like them on Facebook or Follow in Twitter and then send a message with your website URL + Agency / Freelance URL. This is partially the reason why they have around 43K followers on Twitter and around 7K Likes on Facebook. But at the same time, they have 1,192 followers on Pinterest and 2,127 pins, so they’re still worth your attention.

This website also has an additional website exclusively for submissions of one/single page websites. All terms and conditions are the same.

9.      Webbyawards.com

Submission Deadline: January 30

Submission Fee: USD 345.

The Webby Awards is one of the most prestigious international awards, presented by the International Academy of Digital Arts and Sciences (IADAS). They have several categories, and each category has two honors – The Webby Award and The Webby People’s Voice Award . The winners for the Webby Awards are determined by the International Academy of Digital Arts and Sciences. The winners of the Webby People’s Voice are selected by the online community. For the previous year they received 12,000 entries from over 60 countries. This year, the submission deadline was December 19, but they extended it until January 30. Even if you won’t manage to participate this year, you have some time to thoroughly prepare for the challenge for the next year.

There are lots of other awards and contests worth mentioning here, but we’ve limited the list to an uneven amount intentionally. Hopefully, you’ll propose to us the tenth award you like best. So what award would you like to be mentioned here? Share your thought with us on Facebook and Twitter.

Christmas is coming! Download a Free Holiday Email Template! (PSD + HTML)

In the spirit of the holidays we’re giving our customers and blog readers a free holiday email template. It’s a responsive email template in a fully editable PSD format, with the full HTML markup included, hand-coded by our own Site Slinger team. It’s available for free download for your personal or commercial use. Edit away and have your mobile-optimized email template ready to go for your next email campaign.

Download a Free PSD + HTML Responsive Email Template!

In the spirit of the holidays we’re giving our customers and blog readers a free holiday email template. It’s a responsive email template in a fully editable PSD format, with the full HTML markup included, hand-coded by our own Site Slinger team. It’s available for free download for your personal or commercial use. Edit away and have your mobile-optimized email template ready to go for your next email campaign.

Great for advertising your holiday news or sales!

As the winter holidays are already upon us, you’re probably gearing up for those Christmas sales and other holiday events. Whether you are in marketing, event planning, or just need to send out a mobile-optimized email to your mailing list, we’ve got you covered with this free responsive email template. We’ve designed a great looking email ready for viewing on all major devices and email clients, including iOS, Outlook, and Gmail.

Mobile-optimized.

This email template was designed and hand-coded by experts to ensure a great mobile experience, along with full desktop viewing. Now days, more than half of emails are opened on mobile devices! It’s imperative your email reaches your audience when it’s convenient for them to view and act on it… without compromising the desktop aesthetics. We’ve put great effort into ensuring the email elements are mobile-optimized and appropriate for this holiday season.

We hope you’ll enjoy editing and using this free responsive email template, shared as a fully editable PSD and provided with hand-coded HTML – by our web development experts. If you need other PSD email designs converted to code, we can help! We’re experts at PSD to HTML, whether for emails or websites! Get your free holiday email template today!

Download

What’s Included:

  • Fully editable Photoshop file (PSD)
  • Hand-coded HTML template
  • High resolution image comp (JPG)

DOWNLOAD HERE

Preview

free-holiday-email-template-image

Download Yours Now: Free Email Template! (PSD + HTML)

It’s Valentine’s Day and because we [HEART] our customers and blog readers we’re giving away a free email template in a fully editable PSD format, available for download for your personal or commercial use. Edit away and have your mobile-optimized template coded and ready for your next email campaign. Perfect for advertising your next event!

Download a Free PSD Email Template!

It’s Valentine’s Day and because we [HEART] our customers and blog readers we’re giving away a free email template in a fully editable PSD format, available for download for your personal or commercial use. Edit away and have your mobile-optimized template coded and ready to go for your next email campaign.

Perfect for advertising your next event.

SXSW 2014, anyone? Whether you are in marketing, event planning, or just need to send out a modern email to your mailing list, we’ve got you covered with this free email template – created for marketing and promoting events. We’ve designed a great looking email ready for viewing on all major devices and email clients, whether iOS, Outlook, or Gmail.

Mobile-optimized.

This email template was designed with mobile in mind. As of now, more than half of emails are opened on mobile devices! It’s imperative your email reaches your audience when it’s convenient for them to view and act on it… without compromising the desktop aesthetics. We’ve put great effort into ensuring the CTA button is thumb-clickable, the text is legible, and the imagery makes an impact, all within a minimalist and modern layout.

We hope you’ll enjoy editing and using this freebie email template, shared as a fully editable PSD and provided with example markup – we’ve included the HTML for a variation of this template so you can see how this might translate to code. If you need your completed PSD email design converted to code, we can help!

Download

What’s Included:

  • Fully editable Photoshop file (PSD)
  • Example HTML markup of a variation we made
  • Image comp (JPG)

DOWNLOAD HERE

Preview

Free Email Template Preview

Placeholder image used in design is shared under Creative Commons. Source: Unsplash.