5 Effective Tools to Help You Automate Your Shopify Business

5 Effective tools to automate your Shopify business

Automating any business, e-commerce businesses in particular, helps its owners save money and time as well as increase sales. Automation gives companies real value when they start growing and require larger inventories and more efforts directed to customer retention and support. 

Instead of hiring new people to deal with the increased workload and spending money on their salaries and benefits packages, a business can simply take advantage of specialized software that handles the same tasks as, or even more efficiently and costs far less.

Although Shopify is probably the easiest e-commerce platform to set up, new merchants may find themselves at a loss when faced with a multitude of business tasks, from finding products to sell and email marketing to reporting and profit calculations. 

Unfortunately, the Shopify core doesn’t provide all automatic business management functions. Not to panic, though. You can find a wealth of tools on the official Shopify App Store. All of them have gone through strict verification and quality checks and can now be safely integrated into your e-commerce website.

The number of apps in the App Store is huge: 3,645 at the moment of writing the post. To save you some trouble, we’ve prepared a review of five apps in five different categories that you can try out to automate some of the most common business processes.

CATEGORY: WORKFLOW AUTOMATION

APP TITLE: Shop Workflow Automation

Shop Flow Automation

Before writing a line of code, the app developers had gone to great pains to survey a variety of Shopify merchants on which of their daily routines and workflows could and should be automated. That alone should make Shop Workflow Automation trustworthy. 

Consider it your personal digital assistant, responsible for the smooth operation of your shop and promptly responding to any events that need attention.

One of its most appealing features is the automatic removal of out-of-stock items from the store. Simultaneously, the app notifies the store owner that a product is no longer in stock and needs to be restocked. Shop Workflow Automation also conducts the daily monitoring of the stock and redisplays products that it (or the administrator) has removed from the store previously.

Sadly, online merchants fall victim to the fraud of all kinds in 2019, just like they did in the years before. Fraudsters constantly find new ways to cheat and steal. To counteract them, Shop Workflow Automation automatically detects suspicious orders and sends emails to the store owner with the relevant details. This way, the merchant has a chance to study the order carefully before fulfilling it to avoid a chargeback in the future. 

CATEGORY: INVENTORY MANAGEMENT

APP TITLE: Simile | Smart Bundles

Simile

The Frequently Bought Together bundle you see on many e-commerce websites, including Amazon, is a good way to boost your upselling and cross-selling efforts. You can automatically add a bundle like that to your products too. The Simile | Smart Bundles app performs just this function.

The app looks into your database for past purchases and then applies an artificial intelligence algorithm to create a bundle for each product automatically. Normally, three items are included in a bundle. What’s more, new e-commerce sites with no purchases made yet can have this algorithm applied as well.

With Simile | Smart Bundles you can also add a discount to the items in a bundle, which encourages your customers to buy more products. All of the items in a bundle and only they will get a reduction in price. Once a consumer removes at least one item from a bundle, the discount on the products left in the cart is canceled.

Another feature worth mentioning: as soon as a customer adds a bundle to the cart, they’re immediately taken to the checkout page. This is very beneficial in regards to the speed of the shopping process and contributes to a higher conversion rate.

CATEGORY: REPORTING

APP TITLE: Lifetimely: Profit & LTV

Lifetimely

How can you make your sales more effective? By analyzing the data about your purchases and adjusting your marketing strategy accordingly. This is where you’ll find the Lifetimely app invaluable. 

With this advanced analytics toolkit for Shopify, you’ll be able to track your customer lifetime value and see your best-purchasing customers’ shopping patterns. You’ll also be able to watch your profits in real time by looking at the data from your Shopify store, shipping data, costs, and marketing data (Google, Facebook, etc.) in one centralized location — profit dashboard

The provided Lifecycle Grid will help you understand your customer base better over time by letting you see what has changed in it. Thus, you can determine the groups of customers that no longer visit your store.

You can also see what products, channels, or categories are more or less profitable and export the customers or segments for the email service of your choice. The app integrates with Google Ads, Adwords, and Facebook Ads.

CATEGORY: ORDERS AND SHIPPING

APP TITLE: MassFulfill

MassFulfill

This app should save a lot of your time on fulfilling orders. If you have a large number of files with tracking data, you can upload them to the app and have them fulfilled in bulk instead of adding the data to your orders piece by piece. 

Also, if you ship different SKUs from different suppliers or locations, you can specify the SKUs of that place in the file you upload and thus will be able to fulfill only the line items that correspond to the SKUs.

The app developer has provided the Google Sheets integration feature. You can make a spreadsheet with your orders and send it to your supplier. You can easily fulfill the orders the spreadsheet contains.

How do you know you’re going to fulfill the right orders? You can see what is about to happen on the confirmation page, thus completely eliminating the possibility of an error. 

Among other notable MassFulfill features are mass tagging by order number and bulk unfulfilling of orders, should you suddenly realize you’ve done something wrong or need to add products to a file. 

CATEGORY: CUSTOMER SUPPORT 

APP TITLE: Automated RMAs and Returns

AutomatedReturns

There are a number of reasons why consumers return goods to retailers. An item has a defect, its description on the site is different from what it really is, or it is a size too small or too large. The list goes on and on. 

Having to accept returns from your customers is something you simply can’t avoid. What you can do, though, is automate this process. The Automated RMAs and Returns app will take most of the load off your shoulders.

Instead of contacting you in person, a customer provides the information about the order, specifies the products they’d like to return, gives the reasons for their decision, and leaves their email address — all through the app.

After that, they get a prepaid label for dropping off their no-longer-wanted items at the shipping carrier you’ve chosen. Emails with relevant return data are delivered to you and the customer. That’s how it looks in a nutshell. However, the feature list is long. Here are some other benefits:  

  • You can completely customize the messages you send to your customers. 
  • You can set rules to return goods to a different location. 
  • You can automatically keep your customers updated on the status of their return at each stage of the process. 
  • You can export the full list of your returns to an Excel spreadsheet for reporting purposes. 
  • You can accept money from your customers for return postage via Stripe.

CONCLUSION 

Shopify makes it easy to automate various e-commerce business processes through hundreds of apps on its App Store. If you’re new to this great e-commerce platform, why not start with the tools we’ve suggested above, exploring the rest of your options in the meantime? 

If you have any questions related to running your Shopify store, want a unique theme designed to stand out from your competitors, or need a custom app to perform your business-specific logic, The Site Slinger developers are always here to provide the best services on the market.

6 Reasons for Choosing Shopify to Build a Successful Dropshipping Business

 

Shopify is the best platform for dropshipping

The share of e-commerce in total U.S. retail sales in the first quarter of 2019 has reached 10.5%. That’s a 6.3% increase compared to the first quarter of 2010. The total amount of money that U.S. consumers are expected to spend online should reach over 740 billion dollars in 2023. 

It means that e-commerce is likely to replace traditional retail operations almost entirely in the not so distant future. These days, an increasing number of businesses and individual entrepreneurs conduct transactions via online storefronts using the dropshipping retail fulfillment method and various e-commerce platforms. 

What is dropshipping, why is it so popular, and why is Shopify the best e-commerce solution for building dropshipping online stores? Find the answers below.

Dropshipping — Business for the Masses 

What Is Dropshipping? 

Consider the traditional business model of selling physical products. A retailer buys goods from a manufacturer, stores them in a warehouse, and then sells them to customers through brick-and-mortar retail outlets. 

The dropshipping model works differently. Instead of storing goods in a warehouse, a dropshipping company purchases the items a customer wants from a third-party supplier and has them delivered to the customer’s location through the same supplier or a delivery company. 

As such, a dropshipping business only accepts orders via its online storefront and arranges the shipment of goods to customers’ addresses. The warehousing stage is missing. Here’s what the workflow looks like in a nutshell:

Dropshipping workflow

Dropshipping is not a new concept. Many big, well-established companies have been using it for a long time. Amazon is probably one of the most notable examples. 

How much can dropshippers make? It depends on the niche. If you’re selling items of mass consumption such as T-shirts or shoes, don’t expect large profits because of fierce competition. On the other hand, when offering expensive merchandise like jewelry or brand watches, dropshippers’ profit margin can reach as much as 100%. 

Benefits of Dropshipping 

The popularity of dropshipping is growing by the hour, and for a good reason. Here’s why we can call it a retail fulfillment method for the masses. 

Almost No Upfront Expenses 

Dropshipping means no need to purchase goods. Therefore, a business owner only has to cover the hosting expenses for the online store and pay for additional web development services like themes, apps, and so on. 

Immediate Start 

This is a very straightforward business. Dropshippers don’t have to go through the routine of conventional retailers: running a warehouse, preparing goods for shipment, ensuring that the stock is full, and performing other “old school” retailer’s tasks. 

All they need to do is strike a deal with a reliable shipper, pick an affordable and efficient e-commerce platform, fill the website with the information about items for sale, and begin accepting orders. This may take just a few weeks. 

No Fixed Business Location 

With dropshipping, you’re not limited in space. You can easily combine traveling with business. In essence, there are only two things you need: 

  • A laptop 
  • Internet access

A Wide Assortment of Goods

Dropshippers can offer any products to their customers as long as they can find appropriate suppliers for them. A dropshipping business may focus on one particular niche, such as sportswear or on a variety of different products. Sell children’s toys along with books, building materials, and electronics. Why not? 

Make Your Business Bigger Whenever You Need 

Every business wants to grow, naturally. Traditional retailers often struggle with expanding their operations. More manpower, more money to invest, and more space in the available warehouses or new warehouses to rent. 

Dropshipping makes this all unnecessary. New orders are simply forwarded to a supplier for processing. A dropshipper may only have to spend more time on customer service. The supplier takes care of the nitty-gritty of order-handling. 

One of the most important aspects of the dropshipping business is choosing the right e-commerce system. According to Statista, the largest market share among e-commerce software platforms in the United States in 2019 belongs to Shopify. Here are 6 arguments why you should choose this platform for your dropshipping store. 

Shopify, the Best E-Commerce Platform for Dropshipping

 

Shopify market share

Statista: Projected market share of e-commerce software platforms in the United States in 2019

Reason #1: No Advanced Technical Skills Required. Good for Beginners 

Shopify is a SaaS (Sofware as a Service) solution. It’s hosted in the cloud and maintained by the Shopify development team. There’s no need to watch out for updates. Just focus on the store itself and let the vendor take care of all the technical aspects. You only need to pay a monthly fee. 

Shopify is especially good for small companies and individual entrepreneurs who want to start their online stores quickly without having to slog through the details of the CMS. The dashboard is easy-to-use and intuitive. When adding a new item, you can specify all of its attributes (price, quantity, and so on) in one central location. Very convenient. 

Reasons # 2: A Multitude of Apps to Complement a Store’s Functionality

 

Shopify apps for dropshipping

The Shopify App Store contains over 3,381 items at the moment of writing this post. These applications help online store owners get closer to their customers via a live chat, keep their bookkeeping records neat, automate marketing campaigns, and address other important issues. 

Among those 3,300+, you can find around 150 specialized dropshipping apps, both free and commercial. For example, Oberlo facilitates finding products to sell on Shopify. All these apps are valuable time-saving tools for dropshippers. 

Reasons # 3: Dozens of Payment Gateways to Choose from 

Shopify is the champion when it comes to payment options. Over 100 gateways! The closest competitors are still way behind Shopify in this respect.

Customers can choose among many third-party providers, such as Amazon Pay or Skrill, according to their geographic regions. Here is a list for the United States. Fees for using these services apply. 

You can also use Shopify’s own gateway called Shopify Payments. You don’t have to pay fees for using Shopify Payments. Just conduct a transaction with your card (credit or debit). 

What’s more, you can sell your goods in different currencies through Shopify Payments. The system will identify the customer’s country and convert the price to that country’s currency in accordance with the current exchange rate. The only downside is that Shopify Payments is available in a limited number of countries. 

Reason # 4: Easy Shipping Options Adjustment 

Setting different shipping rates based on the weight and value of goods, customers’ locations, or delivery time is crucial for any dropshipping business. Shopify excels at this too. 

Besides, Shopify has partnered with the world’s leading shipping companies like DHL and UPS. So, if you decide to purchase goods from a manufacturer and choose your own courier service, Shopify is there for you as well. 

Reason # 5: Excellent SEO Capabilities 

What’s the use of building a store if no one can find it on the Internet? Shopify does a great job of improving search engine visibility. It has a plethora of useful SEO functions, like customizable titles, meta-tags, keywords, alt text, and many more

In addition, the e-commerce platform provides Integration with the largest media channels like Facebook. With all these SEO bells and whistles, your chances that Google will fall in love with your dropshipping store become much higher. 

Reason # 6: Care for Mobile Users

Shopify cares for mobile users

When an online store owner ignores mobile users, the business is bound to fail. An ever-increasing number of customers today prefer shopping from their handheld devices. 

The Shopify team is well aware of this trend. It has ensured that all websites based on their platform look great regardless of screen resolution. Besides, mobile commerce features allow both consumers and business owners to work with their Shopify-powered online stores on mobile devices in the same way they work with the web version. 

Bottom Line

Dropshipping is an easy-to-set-up and profitable business that requires a minimum amount of upfront investments. It attracts entrepreneurs with its flexibility of selecting products for sale and without having to be tied to one specific location. 

Most dropshippers prefer Shopify as the e-commerce platform behind their online stores. It’s simple in operation, requires no technical expertise, is easy to scale, and provides many useful functions, such as adjusting shipment options and accepting payments through numerous gateways. 

While Shopify is a great solution that anyone can get up and running fast, making it really beautifully designed, SEO-friendly, and secure is a job for professionals. The Site Slinger’s Shopify development team is always at your service, whatever idea you have for your online store. We perform PSD to Shopify conversion and can customize your Shopify themes to look great on any device.