3 Fundamental Design Principles for Building a Lawyer Website

In this article, we will explore the essential components that every lawyer website should include to attract leads and convert them into clients. From design and navigation to content and SEO, every detail is critical if you want to take your legal practice to new heights.

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In today’s digital age, having an online presence is crucial for businesses in every industry. Whether you’re a real estate agency or a financial institution, consumers mostly turn to the Internet when searching for professional services.

Law firms are no exception. A website is essential for every law firm, regardless of its size. It serves as the initial point of contact for potential clients and can also serve as a powerful marketing tool to showcase your business.

Websites are especially valuable for smaller law firms that may not have extensive resources to compete with larger legal practices. A well-designed website can attract organic traffic without the need for expensive advertising campaigns.

Once you recognize the importance of having a website for your law firm, there are two common approaches to consider.

Option 1: Use a CMS / Page Builder

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If you have some knowledge of web development, you can leverage content management systems (CMS) like WordPress or page builders like Squarespace. These tools simplify the process of building a lawyer website, even for those with no prior experience.

WordPress offers a wide range of free and premium themes specifically designed for law firms. Simply choose a theme that aligns with your brand and customize it accordingly. You can also enhance your website’s functionality by adding plugins, such as Google Analytics, to gain insights into your visitors’ behavior.

Using a CMS or page builder to create your own lawyer website is a convenient and cost-effective method. However, it does come with a few drawbacks:

  • Websites built using these tools often look similar, lacking a unique appearance. To stand out from the competition, you may require assistance from professional developers and designers.
  • These tools are best suited for simple websites. If you need advanced features or have a complex site structure, you may need to explore other options.
  • Managing a WordPress website requires technical expertise. Without proper knowledge, you may encounter performance and security issues that could negatively impact your business.

The second option for developing a lawyer website is hiring professionals.

Option 2: Harness the Skills of Experienced Designers and Engineers

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Depending on your business needs and plans, opting to have professionals build your lawyer website from scratch can be more or less expensive compared to other approaches. Although it may cost more upfront, the benefits it brings are certainly worth your investment of both money and time.

Here are some advantages of hiring professional developers for your lawyer website:

  • You will have a unique website built following the best UX and UI design practices. This will enhance the user experience and encourage visitors to stay longer on your site, resulting in more organic traffic and better search engine visibility.
  • Specific features can be implemented directly into the core of your website, eliminating the need to rely on third-party tools that may not be regularly updated and could lead to errors and crashes.
  • Your dedicated lawyer website development team will ensure optimal performance, minimizing page load times. Slow-loading pages are a common cause of high bounce rates, and by addressing this issue, you can retain more visitors.

The Site Slinger, with over 16 years of experience, has successfully built numerous websites for law firms of various sizes and complexities. If you choose to follow the custom approach, our team is ready to share our unrivaled expertise with you.

Regardless of the method you ultimately choose to build your law firm’s website, there are certain design considerations that cannot be ignored. Let’s explore these further.

3 Essential Design Guidelines for Building a Lawyer Website

Ensure Smooth and Effortless Navigation

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Have you ever found yourself in a sprawling building, trying to locate a specific law firm without any guidance or directory? The frustrating experience of wandering through floors and scanning door plates is far from convenient.

The same holds true for a lawyer website. If your navigation is confusing and difficult to follow, it will only frustrate your visitors, leading them to leave your site for good.

Here are some crucial rules to adhere to when it comes to website navigation:

  • Keep your menus concise and straightforward. Limit the number of submenus under each main navigation item. Ideally, your main navbar should feature links to the most essential pages, such as Practice Areas, Attorney Profiles, Cases, and more.
  • Ensure that the main navigation bar is present on every page of your law firm website. This allows visitors to seamlessly switch between different pages at any point.
  • Consider incorporating a local search box within the main navigation bar, especially if your law firm offers multiple services and employs a large number of attorneys.

User-friendly lawyer websites not only provide a great user experience but also receive higher rankings from search engines like Bing. Such websites are easily indexed by search engine robots, enhancing your visibility online.

If you find it challenging to design the optimal layout and navigation for your lawyer website, our team of expert UX designers is always available to assist you with this crucial task.

Give Utmost Importance to the Visual Representation of Your Legal Business

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No matter how impeccable the navigation, layout, and content of your law firm website may be, neglecting its visual representation will render it less valuable as an online resource.

The primary objective of building your lawyer website is to establish unwavering trust with potential clients. While a multitude of words can attempt to demonstrate this, nothing compares to the impact of a perfectly captured photo of your team or an engaging video showcasing your triumphs in resolved cases.

Exceptional visuals are indispensable for a law firm website. Here’s what you should know about this aspect of lawyer website development:

  • Use original, high-quality photographs. When visitors encounter real individuals in a genuine business environment, their confidence in your skills and competence grows. However, this task is best entrusted to a professional photographer, even if it comes at a cost.
  • Exercise caution when using images from online photo banks. The Internet is flooded with readily available photos that can be purchased from premium sites or obtained for free from various platforms. Approach these images with skepticism as prospects can discern their lack of authenticity. It’s unwise to present an attorney hiding behind someone else’s identity.
  • Extend your visuals beyond the confines of your office. While a photo of your team smiling at their desks is commendable, it’s vital to showcase a broader context in which your legal business operates.
    For instance, if your office is based in New York City, include a high-resolution, original image of the Statue of Liberty, or if you work in San Francisco, feature the Golden Gate Bridge. This demonstrates to prospective clients that you possess knowledge of local intricacies and can better assist them with their “home-grown” legal concerns.
  • Harness the power of video in crafting your lawyer website. This medium allows you to bridge geographical distances and connect with clients. A well-executed video where you address common questions or explain why your law firm stands above the rest holds more weight than a hundred pages of text. Additionally, consider incorporating a professional loop video footage of your office in the website header.
  • Optimize your images for online use. One drawback of high-quality visuals is their potential to hamper page loading speed, a critical factor for any business website. To mitigate this, ensure all images are optimized for the Internet using tools like this. If you find this task challenging, our developers are ready to lend their expertise.

Enable Various Communication Channels to Engage Your Prospects

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Source

When developing your lawyer website, it’s crucial to provide multiple contact options for potential clients. After incorporating captivating visuals, user-friendly navigation, and compelling content, it’s natural that your prospects will want to connect with you.

A vital design principle for attorneys’ websites is to offer several touch points throughout the pages. Here are the essential ones:

  1. Prominently display your physical address, email address, and phone number not only in the header but also on Attorney Profile, Services, Cases, and other significant pages. This ensures that visitors easily find your contact details when they come across a lawyer’s qualifications that meet their specific needs, prompting them to call and become potential leads.
  2. Include a contact form positioned preferably at the top of each page, typically on the right-hand side. Placing it below the fold may cause visitors to miss it, resulting in lost lead opportunities. Keep the form concise, asking for essential contact information like name, email address, and phone number. Once the prospect reaches out, you can gather more details personally.
  3. Incorporate a live chat feature to capture leads effectively. By answering visitors’ questions in real-time, you establish yourself as a trustworthy provider who genuinely cares about your clients. If your lawyer website is built on WordPress, explore various plugins that offer live chat functionality, such as LiveChat.
  4. Integrate social media buttons across all pages of your website. In today’s digital landscape, it’s essential for law firms and potential clients to have a presence on platforms like Facebook and X (formerly Twitter). By including these buttons, you make it easy for prospects to visit your social media accounts and engage with your brand.
  5. Use call-to-action (CTA) buttons as another means of contact. For instance, clicking on the “GET A CONSULTATION” button can open an email form or initiate a live chat. Alternatively, it can redirect visitors to a dedicated contact page where they can provide more detailed information about their case. When incorporating CTA buttons, remember the following:
    • Limit each page to one clear call-to-action to avoid confusion.
    • Make sure the CTA button stands out from other elements on the page, either by increasing its size or using a distinct color.
    • Craft meaningful and precise CTAs, such as “GET LEGAL ADVICE NOW” instead of a generic “CONTACT US” message.

By enabling various communication channels, you increase the chances of connecting with potential clients and converting them into valuable leads.

In Conclusion

Creating a lawyer website is a smart decision. It helps legal businesses attract clients and leads with ease. The success or failure of a law firm website depends on various factors, with proper design being one of the most important.

The three design principles discussed above are just a glimpse into the many considerations for a lawyer website. Every aspect must be taken seriously.

However, it is crucial to make a positive impact on visitors with top-notch visuals, provide easy navigation, and offer multiple ways to contact you. Additionally, filling the pages with engaging and informative content is essential too.

While using page builders can help create a basic website, seeking assistance from professional web developers will provide greater value in the long run. You’ll have a unique and impressive website with exceptional performance and desired functionality.

Developing an Insurance Agency Website: 5 Must-Have Pages to Include

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Thinking about building a website for your insurance agency? Here’s a guide to the key pages you’ll need.

We can’t emphasize enough the importance of an online presence in today’s digital age for any business aiming to grow and, in many cases, even just to survive. Businesses across various sectors, including real estate agencies, legal firms, financial institutions, and others, need a website tailored to their specific industry requirements.

Insurance agencies are no exception. Having a website can greatly benefit them. The primary reason lies in the dramatic shift in consumers’ approach towards assessing products and services over the past few decades. Previously, most people would call or visit an insurance agency’s office for more information upon showing interest in their offerings.

Nowadays, the majority of potential clients turn to the Internet to understand what an insurance company offers. They browse through multiple websites to contrast policies, hunt for discounts, ask for a quote, or even make a purchase directly online. Hence, an insurance agency lacking an online presence is bound to lose a substantial portion of its clientele and revenue.

However, merely having a website for your insurance agency may not improve the situation. The contemporary insurance market is incredibly competitive, with companies constantly vying for a position to remain viable.

The number of insurance companies across the USA alone is currently estimated at almost 6,000. Given such fierce competition, going the extra mile to capture clients’ loyalty is necessary, and this includes your website.

When you opt to build an insurance website, you should aim to design and structure it in a way that attracts more visitors and elevates your agency above your competitors. The layout of your website is equally critical.

With over 15 years of experience building insurance websites, among other types, we could delve into discussing their user experience and functionality extensively. We’ll do that in a future post.

For now, we want to highlight the essential pages that every insurance website should incorporate. Let’s get started.

Key Webpages for Building an Insurance Website

Home Page: The Start of the User Journey

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Your website’s landing page can be the first and possibly the final opportunity for effective lead generation. It should be engaging and packed with value to keep users interested. If not, there’s a chance they might leave your site quickly and not return.

The landing page of an insurance firm’s website should ideally have these main features:

  • A video introducing your team and company. Discuss your services, products, experience, accolades, successful case studies, and anything else that can build trust with potential insurance leads. A professionally produced video can significantly enhance your credibility.
  • A concise subscription form. Keep it simple with just the user’s first and last names and their email address.
  • An overview of your products. Visitors should get an idea of the services you offer and the types of policies you sell. Each product description should link to its respective Service or Product page for further details.
  • A link to the Resource Center – a page filled with useful insurance-related information for deeper understanding.
  • Links to your social media profiles.

About Us Page: Providing More Details about Your Insurance Firm

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If users find your landing page intriguing enough to delve deeper into your site, they will likely visit the About Us page, a crucial component of any business website.

The About Us page is a great platform to showcase your company in a positive light. Don’t hold back. Highlight your accomplishments, awards, experience, strengths, and certifications. Featuring client testimonials here can also work well.

You’re not showing off, but rather demonstrating your expertise in your field. The page should also include a profile of each insurance agent in your company, along with high-quality, genuine photos to add a personal touch. Additionally, professional photos of your office and team can be highly beneficial.

In conclusion, the primary purpose of the About Us page is to solidify your reputation as a trustworthy provider of insurance products and services – a key reason for creating an insurance agent’s website.

Contact Us Page: Offer Multiple Channels for Communication

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When developing an insurance website, it’s essential to include a Contact Us page that offers various means for clients to connect with you.

A standard practice when creating an insurance website is to prominently display the agency’s phone number and email address on every page. However, having a dedicated Contact Us page is equally important.

This page should list all possible modes of communication that your potential or existing clients can use, such as email addresses, phone numbers, physical location, and social media handles. Including a map pinpointing your office location can enhance the user experience.

Moreover, the Contact Us page should ideally contain a contact form for online quote requests or queries. Like the previously mentioned subscription form, the contact form should require minimal personal information. You can gather more specific details about your insurance leads when they’re prepared to negotiate a deal with you.

Services/Products Page: Highlight the Benefits of Your Offerings

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When building an insurance website, ensure your product pages are brimming with value.

Every insurance agency will have this page on their site. It’s self-evident that this page should provide detailed descriptions of your services or products. Important features like coverage, discounts, validity terms, etc., should be listed here.

However, the key element here is to emphasize the benefits of your policies. Outline how a particular product can serve your clients’ needs. For instance, explain which policy is best suited for different demographics, such as elderly people or young couples, and justify why it’s their perfect match.

One more tip: try to steer clear of jargon or overly technical terms on your Services/Products pages. You wouldn’t want your insurance leads to need a dictionary just to understand your website, would you? Opt for simple, comprehensible language for your clients’ optimal convenience.

Blog: A (Somewhat) Effortless Strategy to Boost Organic Traffic Once Your Insurance Website is Up and Running

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Consider incorporating a blog into your insurance website. We understand that every agent is swamped with their strenuous daily tasks. This could be one of the main explanations why many insurance websites often lack a blog.

Our perspective: this approach might not be entirely accurate. Sure, a blog may not be the top lead generation tool. However, it carries out several crucial roles that can offer significant value to your organization in the long haul:

  • It has the potential to draw new visitors with minimal investment on your end. This is achievable if you conduct some keyword research relevant to your field and weave them into your articles. Search engines like Google frequently crawl your blog for these keywords. If they deem your posts pertinent, your overall website will climb up in the search engine results pages.
  • Your articles will portray your insurance agency as authorities in your professional domain and navigate your visitors through their purchasing journey. You can create various post types aimed at consumers at every stage of the sales funnel, from those who are merely browsing and gathering information to those ready to buy a policy.

The most impressive aspect of a blog is that it only requires a small amount of time to craft posts. Once they’re live, you can sit back and unwind. Your blog will be silently operating in the background, generating more insurance leads with every new piece published online.

Naturally, regular updates to your blog are necessary. Otherwise, search engines might lose their fondness for you. The frequency of updating your blog is at your discretion.

Even if you do it biweekly, you’ll still keep the momentum going quite smoothly. Hence, it’s worth contemplating a dedicated blog page when designing an insurance website.

To Sum Up

As an insurance agency aiming to distinguish itself in a saturated market, mainlining a polished, user-friendly website is non-negotiable. Essential pages include an engaging Landing Page to capture potential leads and provide an overview of services, an About Us page that builds trust by showcasing your experience and credibility, and a Contact Us page that ensures accessibility of communication for your clients.

Additionally, your Services/Products page must be clear and customer-oriented, emphasizing the benefits of your offerings. Each page should serve a distinct purpose and collectively, they should provide a seamless, enriching user experience that sets your agency apart.

Remember, your website is a digital extension of your brand, and it should reflect your commitment to providing top-tier insurance services.

5 Hottest Web Development Trends in 2019

The hottest web development trends in 2019

We’re well into 2019 now, and the web development world is in many ways different from the 2018 edition. While all of the front-end technologies and practices that piqued people’s excitement in the last twelve months or so are still here, new trends are gradually cropping up. 

The key principle that all web developers, including the Site Slinger experts, strive to follow, though, remains unchanged. It’s the need to engage users and personalize their digital experience. We’ve prepared a rundown of the most notable web development trends in 2019 that focus on these goals exactly.

Progressive Web Apps Versus Responsive Websites: Meet the Winner

Progressive Web Apps

First, there were static websites with just HTML and not much else. Then came CSS, Javascript, and other technologies that made websites more dynamic and responsive. These days, however, responsiveness has transformed into a much broader notion.

Just a responsive website is no longer enough to meet the users’ growing demands in 2019. On certain devices, it may not look as attractive as you might expect. That limitation gave rise to an alternative solution: Progressive Web Apps (PWA).

A PWA is a website that perfectly adapts to the specifics of the device where it gets displayed: screen resolution and size, browser, and hardware features. As a result, it’s almost impossible to notice any differences between a PWA and a native app.

Here are the key benefits that PWAs give web developers and users: 

  • Since they can access the device’s hardware, you can use PWAs offline. 
  • They’re fast, even on outdated or poor-quality devices with a weak signal. 
  • They’re a step up in security compared with responsive websites 
  • They are cost-effective and less time-consuming to create. 

Your main takeaway? Lower bounce and higher conversion rates. 

“How may I help  you?” — AI and Chatbots

Artificial Intelligence

According to a recent report from Gartner, 37% of organizations have implemented Artificial Intelligence in various forms, and this trend is going to continue in the foreseeable future.

Almost every business website uses a live chat as a permanent point of connection with consumers. Now, this feature has become more sophisticated. No more need to hire a human support agent waiting for a customer to text a question at 3 a.m. 

Just get a chatbot made and keep it running day and night. Thanks to the breakthrough in Natural Language Processing, chatbots no longer resemble mechanically speaking toys. They’re now able to answer typical questions from the Q&A page in a much more meaningful way and even solve simple issues that users may encounter. 

So, expect chatbot development to remain in high demand in 2019 and years to come.

Push Notifications: Everywhere, Anywhere 

Email newsletters are still a popular way to inform consumers of new services or update them on company news. However, they are slowly but steadily being replaced by push notifications. 

In the past, these unobtrusive messages used to be limited to mobile devices. In 2019, an increasing number of website owners regard push notifications as a more valuable tool to stay in touch with their users. 

Which is better: the inbox drowned in hundreds of newsletters or a tiny notification icon on the toolbar? We would choose the latter. You can add the push notification feature to a website by subscribing to a service like PushWoosh. WordPress website owners can also take advantage of various dedicated plugins like PushEngage

The Site Slinger has implemented thousands of WordPress projects over the years. We are providers of all the services related to this most popular CMS in the world, including theming, customizing existing or building custom plugins from scratch.

No More Coding! Use Blocks

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New versions of content management systems provide more powerful features to their users than ever before. Know nothing about CSS rules or HTML tags? It’s OK. You can still put together a sleek web page just like a professional web designer does (well, almost). 

Simply take ready-made blocks or modules and mix them together. The website module building is only expected to grow in popularity in 2019 and beyond. That’s particularly true for WordPress users, who can use Gutenberg to “make adding rich content to WordPress simple and enjoyable.” 

Smooth Website Navigation: Motion UI

Websites with visually appealing and simple navigation elements are likely to hold users’ attention for a longer span. When they know where to go and find surfing a website enjoyable, they will keep returning to it. 

Creating smooth and straightforward navigation by using CSS animations/transitions is a trend that shows no signs of stopping in 2019. Motion UI is one of the best web development libraries for that purpose, flexible and customizable.

The Site Slinger web developers are skilled in creating dynamic and modern-looking interfaces by using a range of cutting-edge tools and libraries. 

Concluding Thoughts 

There’s no doubt: the web development industry is going to keep on flourishing. Websites and web apps are going to be faster, more secure, interactive, and AI-wise. Whatever modern technologies you select for your website, the top-of-the-line developers from The Site Slinger are always at your service.

The Easiest way to order PSD to HTML, from The Site Slinger

The Site Slinger turns designs into code, and sets itself apart from other PSD to HTML companies with its quality, reliability, & speed. We are the only company to offer easy online ordering and a fully transparent development process.

We’ve implemented a new online ordering system!

Check out this walk-through and see how easy and fast it is to get your project from design to code with PSD to HTML from The Site Slinger.

LOG IN/REGISTER

Enter your email address and password, or select CREATE ACCOUNT at the top to register as a new customer.

The easiest PSD to HTML

 

UPLOAD PROJECT FILES

We make it a breeze! In the SUBMIT A NEW ORDER section upload your PSD file(s) via drag-and-drop, or click ‘Pick File’ to browse and select your file. We’ll see the files right away, and you can always add more later.

The easiest PSD to HTML

 

ENTER PROJECT INFO

While your file is uploading, let us know your Project Name, and select your Project Type & Project Deadline from the drop down options. Tell us a little bit about your project, or ask any questions you might have – we’ll see your order immediately and are ready to help.

The easiest PSD to HTML

 

VIEW ORDERS

To view an existing order, select YOUR ORDERS from the left menu. Your current orders, and completed orders, will be listed. Select the VIEW PROJECT button to see an order’s details. A consolidated list of your order history makes for easy reference – each and every time.

The easiest PSD to HTML

 

REVIEW ORDER DETAILS

We want you to feel happy, not sad, during development so we built a fully transparent ordering process. In the project details screen you can view the Project Status, Project Price, Confirmed Delivery date and even view an Invoice in the left sidebar. You can also leave your comments about the project and check for our replies. You will receive an email notification whenever we comment or have an update for you. That’s how we keep you updated at each step in the development process!

The easiest PSD to HTML

 

REVIEW/ADD ORDER FILES

On the ORDER FILES tab within the same screen you can review the file(s) you’ve already uploaded, and add more files, if you need to. As always, we’ll promptly review your order & files, and ensure everything’s in place for a quote. That’s just the first step in getting the project turned around as quickly as possible – we make sure all PSD to HTML projects are completed in 7 business days or less.

The easiest PSD to HTML

 

OTHER FEATURES

Click the BACK TO YOUR ACCOUNT button in the upper right to go back to the main account page. From here, you can also Edit Your Profile, or get your Referral Program details. Spread the word about The Site Slinger and receive a credit on future orders!

The easiest PSD to HTML

 

What we do.

PSD to HTML

Built for designers and headquartered in Austin, Texas, The Site Slinger makes building custom websites easy.  Send us your PSD files and we return HTML code in 7 business days or less. Take our HTML and use it to create custom websites, WordPress themes, web apps, enterprise software or whatever else you can think of. This is the fastest way to get building for all your web projects.

PSD to WordPress

Our PSD to WordPress product is the best starting point for custom WordPress development. We hand code your PSD files into static HTML views and then compile them into a basic WordPress theme for custom development. We deliver the WordPress theme files and SQL file for your developer to customize.

If your project requires additional development and your team is without a developer we can recommend great developers.

We want to give web design and development teams an upper hand with easy PSD to HTML and WordPress. Our easy online ordering, personal 24/7 service, and expert developers take the pain out of outsourced development.

Test us out! Submit a design for a free quote today and we’ll be happy to give you a $100 discount off your first order. If you have any questions, just let us know!

Design Rules for PSD to HTML

Want to make your development team love you? Learn how to design your PSD (Photoshop design files) into clearly labeled, appropriately layered files for PSD to HTML!

If you’re coding PSD to HTML/CSS, you know that there’s often a disconnect between the person creating the designs and the development team coding them. With well organized and labeled files you can avoid many of the worst web development pitfalls.

By following these simple steps you can hand your PSD designs off to a good PSD to HTML team and they will come in back pixel-perfect, just like you imagined. This makes PSD to HTML easy for both you and the development team.

Some basic rules to follow:

1. One PSD file per page template or folders for each page in a single PSD file. What is a PSD?

2. Label all folders with the section of content on the page they refer to (Top navigation, Content, Footer, etc) Example

3. Separate folders for “on” and “off” states.  Make sure to separate your on/off states into different folders so the development team can easily identify the different states in the design.

4. Provide a text file or .pdf that clearly outlines all functionality for the individual pages (this includes things like animations, slide transitions, etc.)

5. Be sure to design all animation states, javascript validation, button states (click, hover, off), modals and anything else you can think of. If you don’t see it in the design, we can’t see it to code it!

 PSD to HTML Example

This is an example of a PSD single page with well organized folders for the content of the page. The organization of this is is clear and easy to follow.There are subfolders for each portion, clearly labeled.

PSD File Structure

Within the folder structure each page has its own subfolders that are all appropriately named. The elements for each group are within the subfolder and vector images are imported to the file when necessary (logos or other images). Make sure to show different on / off states. Rather than show multiple flat files for each state, they should be organized and named within the PSD in a way that the development team can understand.

Below is a good example of how files should be organized when you hand them off to your development team. You will see that there is 1 PSD per page with all of the necessary states for web development included in each PSD file.

Photoshop (PSD) File Structure

FileStructure

 

If you hand us well organize and labeled PSD files, our team will code the HTML/CSS and hand you back pixel perfect, markup!

Final Markup (HTML, CSS, JavaScript)

File_Markup

 

If you have questions about the process we would love to hear your thoughts in the comments!

Web Design and Development with Mobile SEO in Mind

We’ve broken down the key features of responsive web design and discussed the benefits that make it the go-to choice of web designers today. But how do search engines feel about all of this?

SEO is at the forefront of every web publisher’s mind.

So whether you’re an internet business pining for maximum clicks, or a new blogger luring readers to your corner of the web, it’s a topic that deserves priority consideration when deciding how you’ll approach ‘going mobile.’

Let’s look briefly at the top search engines.  These are Google, Bing, Yahoo!, and Ask.com (source). These four are far more popular than other search engines out there so it makes sense to focus your SEO efforts on these major players as they’ll be driving most of your indirect traffic.

The search engines primarily use a three-pronged approach comprised of: a web crawler to follow links and ping millions of sites efficiently; an indexer that, well, indexes their findings in a database; and a query processor to interpret your search terms and provide the best matches from the database.

Mobile SEO

Beyond traditional mobile web development.

While the SEO world still focuses its efforts on desktop design, the world of mobile design and development has boomed – inevitable considering our smartphone-driven lives. Traditional web development often calls for duplication of web content for desktop and mobile sites. This dual-mode presence calls for time-consuming URL redirects, separation of content, and splitting site traffic, which isn’t good for user experience or that all-important mobile SEO.

Again, we find ourselves landing on responsive web design as the solution (SEO mobile web development is the key!). Keeping your site and content singular is inherent in this web development technique  – no URL redirects, no multiple web crawls needed from the search engines, no split traffic hurting your rankings. All this is possible just by choosing a better web design strategy!

There are numerous ways to make your site responsive, including using a responsive framework like Twitter Bootstrap or coding a responsive page template with @mediaqueries.  Learn more about responsive design.

For an expanded look at mobile SEO and mobile design/development, reference: http://www.webdesignerdepot.com/2012/11/seo-for-the-mobile-web/

*Photo courtesy of Fotopedia, used under Creative Commons License.

HTML5: The Language of the New Web

No longer a novelty, HTML5 has already changed the way web developers code and the way users interact with websites. Contributing to the decline of Flash, HTML5 is an undeniable force utilized by countless modern websites.

HTML5 Logo

The New Standard.

HTML5 is setting the bar for the ever changing web landscape. In addition to being integral to the single-site, multi-device experience, HTML5 serves as a standard for video, Flash-like interactivity, and is even creeping into the ad space. With HTML working hand in hand with CSS3 and JavaScript, HTML5 brings us to the next level of web development.

HTML5 is paving the path of the future for the Web:

It will be the go-to language for cross-platform development. According to Web Developer Juice, “Almost every platform – mobile or web – is now making the shift to HTML5 (this includes Blackberry OS, Palm WebOS, and Windows 8).” And Strategy Analytics predicted that HTML5 phones are a hyper-growth market, and global sales will increase 365% by 2016, from 2011. Developing for the desktop now includes developing for mobile. Which means faster and more cost-effective reach.

Ads will continue to shift from Flash. Apple adamantly denounced Flash, so, unsurprisingly, their iOS devices lack compatibility with those traditional Flash ads you otherwise see blinking at you across the web. With so much of mobile web traffic coming from iPhone and iPad users, advertisers can’t ignore that fact. Even on desktops, HTML5 aims for faster loading and better integration. Google Mobile Ads now offers a feature to easily convert Flash ads to HTML5 in Adwords and offers HTML5 banners. Pointroll goes as far as calling HTML5 “the future ‘Secret Sauce’ in online advertising.” HTML5 proves, once again, it is the solution for more effective and efficient reach.

It’s a robust and clean coding standard aimed at streamlining coding, publishing and browsing. HTML5 has been designed to do away with the need for add-on browser plugins. Many features are intended to improve site discovery and overall SEO, translating into more traffic. HTML5 includes the use of Canvas, which provides the potential for more graphic interactivity and an alternative to loading images the ‘old’ way – even on the fly! With better support for feedback forms, drag-and-drop tools, chat, and other popular interactive elements HTML5 aims to make developing and using the new Web much easier.
You can reference a useful infographic about HTML5 features and the benefits for future web development here.

To make the most of the new Web, the HTML5 experts at The Site Slinger code with the future in mind, utilizing the latest tools to provide robust user experiences, beautiful and clean websites. We’re happy to turn your vision into a pixel-perfect site via our best-in-the-world PSD to HTML coding, so contact us or submit your design and let’s get it done!

*Image courtesy of W3C, used under Creative Commons licensing.

So what IS responsive web design, anyway?

With the world going mobile there’s no way around it: your site has to adapt to any and every device that’s out there. Think about it… How many devices have you used today? I can count checking my email on three already!

Don’t get lost in buzzwords, understand why/how responsive web design works.

With the world going mobile there’s no way around it: your site has to adapt to any and every device that’s out there. Think about it… How many devices have you used today? I can count checking my email on three already!

In the past, the solution to differing device screens was to build an alternate version of your site, or even multiple apps optimized for the various mobile OS’s. However, these options often prove to be too costly in development and cumbersome to perform maintenance and updates. So what is today’s solution? Responsive web design!

Well, you ask… what IS responsive design? It’s one of those buzz words being thrown around a lot right now.

Responsive design allows for a single site to be designed and developed, yet performs effectively and beautifully across devices of varying screen sizes and orientations.

There are a few key features that allow this to work:

A flexible framework for content – the ‘grid’

The foundation of the responsive design, the grid provides easy content management across varying screen sizes through the repositioning of content areas or boxes.

Check out some great info on how to use the grid in design and download some basic templates here.

Responsive web design
Content moves based on screen size, but should still relay the same message in an aesthetically pleasing way. (Image courtesy of DezignMatterz)

Adaptable visual content

From images to backgrounds and graphical motifs, a solidly designed responsive site must be able to communicate your vision consistently, regardless of device and screen size. These elements of the page must be able to move around and make sense from a user perspective and still effectively tell the user what you’re saying/selling.

Check out some great examples of sites that do this here.

The ability to respond to devices

Generally done via ‘media queries,’ a responsive site must determine the best display configuration and adapt in an instant to changes in screen orientation and size. This should be done in such a way that the user doesn’t notice the site changing.

Check out some great examples of this here.

The Site Slinger understands the need to develop websites in a cost-effective, multi-platform manner. We love coding PSD to responsive design! You shouldn’t spend all of your resources managing updates or site variations across a seemingly infinite sea of different mobile devices. That’s why we build effective, high-value, responsive sites, giving you the ability to deliver content consistently and reliably to all visitors, whether they’re on a desktop, tablet, or smartphone.

If you’d like to discuss the options for translating your web design into a fully responsive site, please contact us, or submit a quote. We’re happy to turn your vision into a pixel-perfect site via our best-in-the-world PSD to HTML coding.

*For further reference on responsive elements see, “Understanding the Elements of Responsive Web Design

How to Make Slicing Suck Less: Tips and Tricks for Slicing a PSD

I have a dirty little secret, I hate slicing Photoshop files. By that I don’t mean that I hate turning PSD comps into websites, I mean that I hate Photoshop’s slicing tools. The whole process makes my PSD look busy, cluttered and overly complicated so I usually skip it altogether and instead opt to manually crop and save out images individually as needed.

I have a dirty little secret, I hate slicing Photoshop files. By that I don’t mean that I hate turning PSD comps into websites, I mean that I hate Photoshop’s slicing tools. The whole process makes my PSD look busy, cluttered and overly complicated so I usually skip it altogether and instead opt to manually crop and save out images individually as needed.

In order to fight this tendency and attempt to see the true usefulness of Photoshop’s slicing tools, I embarked on a mission to learn all the intricacies of how slicing works. Below is a collection of tips and tricks that resulted from this journey. Hopefully, you’ll learn a thing or two you never knew!

There are Three Types of Slices in Photoshop

Three types of slices!? This was one of the most interesting and surprising things that I learned. Having not really experimented with the slicing features too much, I just figured there was only one way to go about it. I was wrong.

The three different kinds of slices are User Slices, Auto Slices and Layer Based Slices. To begin, let’s talk about the two you’re probably familiar with: User Slices and Auto Slices. These are very closely related, in fact, one creates the other.

As you know, to slice a PSD you start by grabbing the Slice Tool (C) and drawing a box around the area that you want to export as a standalone image. By adding slices to all the areas of your comp that you want to do this to, you can quickly and easily optimize and export several images at once.

What I’ve done here is draw a box around the logo at the top of the page. This one action created both a User Slice and several Auto Slices. When you create a slice, Photoshop assumes that your end goal is to turn the entire PSD into a series of slices. I personally think this assumption is quite annoying, and we’ll discuss later how to get around it. For now, just know that because of this assumption, Photoshop extends the edges of your slice all the way across the PSD, thereby creating several other sections automatically. This is illustrated in the image above.

Tricks for Working with User and Auto Slices

While we’re on the topic of User and Auto Slices, let’s go over some of the obvious and not-so-obvious features so that you can really get a feel for what tools and options you have at your disposal.

Moving and Editing Slices

Once you’ve made a slice, you should see controls similar to that for a Free Transform that will allow you to move and edit it. You can also use the Slice Select Tool to ensure that you’re only editing current slices and not creating new ones. This tool is found under the Slice Tool in the fly out menu.

Converting Auto Slices to User Slices

Throughout the entire slicing process, Auto Slices are continually created and updated and they stay distinct from user slices. Later, we’ll look at how to export them as files or ignore them when exporting, but for now let’s take a look at how to turn an Auto Slice into a User Slice.

The process is extremely simple. First, you have to select the auto Slice using the Slice Select Tool. Next, select the Auto Slice that you want to convert and hit the “Promote” button near the top.

That’s it! Now the Auto Slice should change color, indicating that it is now a User Slice. Now you’ll have greater control over its size and how it exports.

Auto-Dividing Slices

When you have a series of objects that are distributed horizontally, vertically or even in a grid, you don’t have to take the time to go through and make a slice around each individual unit. Instead, you can make one slice that covers all of the objects and tell Photoshop to do the rest.

To do this, first make your big slice by drawing a box around all of the objects. Then, with the Slice Select Tool enabled, click the “Divide” button at the top of the page.

This should bring up the “Divide Slice” dialog box shown above. Using this window you can quickly insert extra vertical and horizontal slices. If they don’t align right, you can adjust them manually after hitting the “OK button.”

Slices from Guides

Many of you are probably much more comfortable working with guides than slices inside of Photoshop. The reality is that they both work very similar, but the guides system admittedly feels a bit smoother.

If this is how you roll, this fits perfectly into an easy workflow for creating slices. Simply drag out guides to slice up your PSD and ignore the slicing tools altogether. Then, once you’re all finished, select the Slice Tool and hit the “Slices from Guides” button at the top.

Naming Slices

One of the annoying things that will bug you the first time you work with slices is that when you export them, the resulting files all come up with big ugly names that aren’t at all meaningful. To fix this, you need to make sure you’ve gone in and named each slice appropriately. Whatever name you assign will then be carried over as the file name upon export.

To name a slice, simply double-click on its contents with the Slice Tool selected. This will bring up the dialog below.

Notice that you have several options here, including setting the color for the slice, manually inputting the dimensions and assigning a name. There’s also a bunch of HTML stuff like URL, Target, etc. It turns out, Photoshop can take your sliced PSD and output it as a web page. Some bash this functionality because the default settings create a table-based layout, however you can switch these to utilize CSS.

Now, don’t get too excited. Even with the CSS options selected, Photoshop is still pretty rotten at building a website for you. You’re much better off doing it by hand or at least taking it over to Dreamweaver, which means you should ignore all these other options completely.

Layer Based Slices and Why They’re Better

One of the main features that made slicing suck a lot less for me is Layer Based Slices. These are a particular brand of User Slices that are superior in several ways.

As the name implies, these slices are not based on a box that you draw manually but instead automatically adhere to a layer’s bounds. To create a Layer Based Slice, select a layer in the Layers Palette, then go to the menu and select Layer>New Layer Based Slice. Note that this even works if you have multiple layers selected, each layer will simply be turned into its own slice!

Obviously, in order for this to work properly, you have to be really be good about how you structure your layers. You should be building your mockups as fully layered and organized files anyway so this shouldn’t be a problem.

The Advantage

One of the main reasons that normal slices are so lame is that it creates a lot of extra work if you want to go back and tweak your designs. After you shuffle the artwork around, you have to then go back and move all your slices to align with the new layout. This annoyance is why I always just manually save out the individual pieces through cropping.

However, Layer Based Slices are actually quite intelligent. When you move around your layers, your slices automatically follow. If you add an effect that changes the bounds, such as an Outer Glow, the slice expands to include it. If you transform the layer to 30% of its original size, again the slice updates automatically!

Obviously, there’s a clear argument here for using Layer Based Slices whenever possible as it saves you an incredible amount of time in the inevitable re-design stage.

Killing the Clutter

Another of my biggest annoyances with slicing is that it can create a really cluttered looking PSD. This is mostly do to the Auto Slicing side effect.

As an example, take a look at the image below (it’s a bit over-simplified here but you get the point). Here I only really only wanted to create three slices, but Photoshop has automatically gone in and turned it into twelve slices!

I don’t know about you, but I don’t build webpages as one big collection of images all crammed together. So I simply don’t want all these extra slices! I’m not going to export these areas into images, so all they’re doing is adding noise to my interface. When I see a document like this, the slices cease to be a meaningful tool for me.

To fix this, we can grab the Slice Select Tool and hit the “Hide Auto Slices” button at the top of the screen. This does exactly what the name implies, ditches all of those nasty Auto Slices from view.

Look how much simpler our document becomes! The few slices that we used are clearly identifiable and therefore retain their usefulness. In my opinion, this method of viewing your slices is greatly preferred. This is one of those cases where Photoshop simply tries too hard to predict my preferred workflow and ends up overdoing the features.

Exporting Slices

This is where the usefulness of slicing really comes into play. Without slicing, you have to save out each portion of your comp one at a time. The workflow would be something like the following: make a selection, crop, optimize in Save for Web, save, undo crop, and repeat. That’s a lot of unnecessary steps! Let’s see how it works with slicing.

After you’ve finally figured out all the ins and outs of slicing and have your PSD ready to go, it’s time to go to the File menu and select “Save for Web and Devices.” You’re probably familiar with this dialog already but it’s a bit different when you have slices in your document.

If you have any slices, the preview of your document in this window shows all of them (unfortunately, this includes those annoying Auto Slices). From here you can simply click to select each slice and optimize the settings for each individually. This includes file type, quality, etc. So in one session, you can set up an export of three JPGs and a PNG, each at a quality that you deem appropriate.

Once you’ve adjusted everything to your liking, hit the “Save” button. A dialog should pop up that allows you to choose a folder to place all of the images in. Remember that we already set up the naming convention so just leave that as is. The key here is to make sure that you’re only exporting either “All User Slices” or “Selected Slices”.

Depending on your desired workflow, either of these options works great. The default option is simply “All Slices”, which will include not only your User and Layer Based Slices, but also the completely useless Auto Slices that you’ll just have to throw in away anyway. Save yourself the trouble and ditch these here before the actual save takes place.

Conclusion

We went over a lot of pretty technical Photoshop stuff today so I’ll try to sum it up nicely. First, slicing a PSD can really feel like a clunky process if you don’t know what you’re doing. Make sure you really look around in Photoshop and experiment with the tips above to ensure that you’re making the most of the tools available to you.

Secondly, remember that there are three types of slices: Auto Slices, User Slices and Layer Based Slices. Auto Slices are pretty lame and are more of an unfortunate side effect to slicing than a helpful feature. You don’t have to agree with me on this, but if you do, hide them so they’re not so distracting. User Slices are simply those that you intentionally create. You can adjust them with the Slice Select Tool and name them by double-clicking on the contents. Layer Based Slices are just like User Slices, only they are much smarter because they automatically adhere to a given layer’s bounds. You can move, resize and add effects to a layer and the slice will continually update on its own.

Finally, when exporting a document with slices, choose the Save for Web command and optimize each slice as its own file. Also make sure to only export the User Slices or Selected Slices, otherwise all of the Auto Slices created by Photoshop will fill up you images folder.

This is probably way more than you ever wanted to know about slicing in Photoshop, but hopefully this has helped you spot the inefficiencies in the system so that you can adjust and still take advantage of this useful set of tools without being hampered by its awkwardness.

Leave a comment below and tell us how you slice a PSD. The workflow that I’ve set up here is just one of many possible solutions and I’m anxious to hear and learn from yours!


 

Looking for a reliable PSD to HTML development company? We have all that it takes to create beautiful, responsive markups that render perfectly across platforms and devices.

Reach out to us to discuss your project and get back an immaculately coded HTML template in just a few hours!


 

Frequently Asked Questions

What is PSD slicing and why is it important in web design?

PSD slicing is the process of dividing a Photoshop Document (PSD) into smaller image files that can be used on a website. It is important in web design because it allows designers to create visually appealing, custom web designs that load quickly and efficiently. By slicing a PSD, designers can extract images and graphics, optimize them for the web, and create a website that accurately reflects their design vision.

Can you explain the difference between raster and vector slicing?

Raster slicing and vector slicing are two different techniques used to create images for websites. Raster slicing involves dividing a bitmap image (such as a photograph or scanned image) into smaller pieces, while vector slicing involves dividing a vector image (such as a logo or illustration) into smaller pieces. Raster images are made up of individual pixels, so when they are resized, they can lose quality and become pixelated.

Vector images, on the other hand, are made up of shapes and paths, so they can be resized without losing quality. As a result, vector slicing is typically preferred for creating images that need to be resized frequently (such as icons or logos), while raster slicing is more commonly used for photographs and other images that do not require resizing.

What are some best practices for optimizing sliced images for web use?

Optimizing sliced images for web use involves reducing their file size without compromising their quality. Some best practices for optimizing sliced images for the web include:

  1. Using the appropriate file format (JPEG, PNG, GIF) for the type of image
  2. reducing the image size to the smallest dimensions possible.
  3. Using compression techniques to reduce file size without losing quality
  4. Minimizing the number of colors used in the image.
  5. Removing any unnecessary metadata or hidden layers in the image
    using CSS techniques like sprites and lazy loading to reduce the number of HTTP requests.

By following these best practices, sliced images can be optimized for the web, resulting in faster loading times and a better user experience.

What are some common mistakes to avoid when slicing PSD files for web design?

There are several common mistakes to avoid when slicing PSD files for web design, including:

  1. Not organizing layers properly, which can lead to confusion and errors during slicing.
  2. Saving images in the wrong file format or at the wrong resolution, which can affect image quality and load times.
  3. Failing to account for different screen sizes and resolutions, which can lead to inconsistencies in the final design.
  4. Neglecting to optimize images for the web, which can result in slow loading times and a poor user experience.
  5. Forgetting to test the sliced images on different devices and browsers to ensure that they display correctly.

By avoiding these common mistakes, designers can ensure that their sliced images are optimized for the web and accurately reflect their design vision.

Can you provide some tips for slicing images with transparency or complex backgrounds?

When slicing images with transparency or complex backgrounds, it is important to pay attention to the details and take extra care to ensure that the final image looks good on the web. Here are some tips for slicing images with transparency or complex backgrounds:

  1. Use the right file format for the type of image (PNG is often a good choice for images with transparency).
  2. Carefully select the area of the image to slice, paying attention to the edges and any areas of transparency.
  3. Consider using a layer mask or alpha channel to isolate the area of the image that you want to slice.
  4. Use anti-aliasing to smooth the edges of the sliced image and avoid jagged edges or pixelation.
  5. Test the sliced image on different backgrounds to make sure that it looks good and blends seamlessly into the design.

By following these tips, designers can create high-quality sliced images with transparency or complex backgrounds that accurately reflect their design vision.

Are there any limitations or considerations to keep in mind when slicing PSD files for email templates or other non-web applications?

Yes, there are several limitations and considerations to keep in mind when slicing PSD files for email templates or other non-web applications. For example, email clients often have limited support for certain HTML and CSS elements, which can affect how the sliced images are displayed.

Additionally, email templates typically have stricter size limitations than web pages, so designers need to be mindful of the file size of the sliced images.

It is also important to consider the aspect ratio of the sliced images and make sure that they look good on a variety of devices and screen sizes. By keeping these limitations and considerations in mind, designers can create effective sliced images for email templates and other non-web applications.

Best Resources for Learning WordPress Development

Odds are, if you’re a web developer, learning WordPress is either on your todo list or something that you’ve already committed yourself to. Learning to build WordPress themes is an excellent professional move that will open you to a wealth of new clients and personal opportunities.

Odds are, if you’re a web developer, learning WordPress is either on your todo list or something that you’ve already committed yourself to. Learning to build WordPress themes is an excellent professional move that will open you to a wealth of new clients and personal opportunities.

To follow up our article last week on tutorials for learning web design, below is a list of books and free tutorials specifically targeted at learning to develop for WordPress. Whether you’ve never heard of WordPress or are just looking to update your current WordPress skill set, there are plenty of resources below to get you on your way.

Free Tutorials

If you’re on a budget and need to learn quick, free tutorials provide a great way to get started and provide just enough information to help you pick up WordPress without bogging you down with too much unnecessary extras.

WordPress 3.0: Ultimate Guide to New Features (Six Revisions)

Many of the articles below are for older versions of WordPress so I wanted to begin by pointing out this guide to WordPress 3.0. The older articles still have plenty of solid information and relevant examples, just be sure to keep the newest version of WordPress in mind when reading them.

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How to Create a WordPress Theme from Scratch: NetTuts

“Following on from the recent article on “PSD to HTML”, this tutorial will look at taking a HTML/CSS template and turning it into a functioning WordPress theme. There is so much you can do when creating your own theme we couldn’t nearly cover it all. So, we’re going to look at how themes are structured, creation of the core files and splitting up that index.html file.”

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Designing for WordPress: CSS Tricks

“Over the last few weeks, I have been been doing a video screencast series on Designing for WordPress. It is a three-part series which covers downloading and installing WordPress on a server all the way to a completed theme.”

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Premium WordPress Theme Design: Design Reviver

“This time you’ll learn how to slice the design and convert it into XHTML + CSS, then I’ll show you how to use the css files to mock-up a WordPress template.”

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WordPress Theme Development Checklist: divtodesign

“As you might know, I have been diving into WordPress theme development and I’ve learned many tips and tricks along the way. I noticed I was forgetting about some small issues all the time. That’s why I decided to make a WordPress Theme Development Checklist. ”

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How To Create WordPress Themes From Scratch: ThemeTation

“I’m going to show you how to create a wordpress theme from scratch in these 3 parts of tutorial series. I will cover from Structuring, designing in Photoshop, slicing, coding into fully css based html, and finally wordpress implementation.”

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Creating WordPress Themes: Introduction

“This new series will begin with the basics and then I’ll proceed to more advanced techniques. I will also be incorporating different techniques that I’ve picked up from other developers that I’ve found to be extremely handy, and I’ll be providing links and credits to that info as I go along.”

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Developing a WordPress Theme: Dezinerfolio

“Instead of coming up with some more themes, we decided to write a tutorial on how to develop a wordpress theme which we are sure will help a lot of you to design as you wish and bring them out into wordpress. We are not too advanced wordpress developers but still we are sure the below tutorial will help you successfully develop a wordpress theme. Below you will learn to convert your xHTML CSS site into a Compact WordPress Theme (final output is same as the normal theme but here code is shorter and easier to understand).”

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How to Build a Custom WordPress Theme from Scratch: SpoonGraphics

“If you’re confident with your CSS and HTML, it’s not hard at all to step up to the challenge of building a custom WordPress theme. This overview shows the process of how my latest custom WordPress theme was built from design concept through to completed theme. See how the static design is split up into the various WordPress theme files, and discover how the simple PHP snippets can add that dynamic functionality of a blog.”

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Creating A Quality WordPress Theme: 12 Points to Consider (Noupe)

“But what exactly makes a WordPress theme great? How does one go about creating a quality theme? In fact, it’s not that difficult. You can do a few simple things while developing your theme—from the planning stage right through coding—to make it stand out from the legions of average (and below-average) themes out there.”

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Customize Your Own WordPress Theme: Vandelay Design

“An increasing number of businesses and website owners are using blogs as a means of communication with their customers and website visitors. If your business already has a website it is possible to have a blog that matches the look and feel of your existing website without doing a complete re-design and without paying thousands of dollars to have the blog developed. Using WordPress you can tailor an already existing blog theme to seamlessly flow with the rest of your website.”

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Designing and Coding a WordPress Theme From Scratch: DeveloperTutorials

“In this multi-part series I’ll detail how to create and design a WordPress theme from nothing more than your imagination using Photoshop, CSS, XHTML and PHP.”

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So you want to create WordPress themes huh?

“Creating a WordPress theme from scratch is not hard. I’ll hold your hand through it. Tutorials on this topic have been written before and the WordPress website also has guides for you to follow. But are those tutorials and guides really helpful to you when you don’t understand the lingo? Even I got lost while reading the WordPress guides.”

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Create Your Own WordPress Theme from an HTML Template

“In this article, I’ll show you how to take an existing HTML and CSS site template and convert it into a theme for WordPress. Of course, WordPress theming is much too vast a topic to cover entirely in a single article, so I’ll provide you with some resources at the end to further your learning. It’s hoped, though, that this article will serve as a good introduction and give you a solid foundation to start learning about creating your own WordPress themes.”

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How To Create a WordPress Theme: The Ultimate WordPress Theme Tutorial (ThemeShaper)

“In Only 11 Individual Lessons this WordPress Theme Tutorial is going to show you how to build a powerful, up-to-date, WordPress Theme from scratch. As we go along I’ll explain what’s happening including (for better or worse) my thinking on certain techniques and why I’m choosing one path over another. Essentially, I’ll be teaching you everything you need to know about WordPress Theme development.”

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Building Custom WordPress Theme

“This chapter will show you how to build a custom WordPress theme. Although the Codex site provides very good documentations on how to create a theme, but I find it too complicated for a beginner. In this tutorial, I will explain the basics of how WordPress theme works and show you how to convert a static HTML template into a theme. No PHP skill is required, but you need Photoshop and CSS skills to create your own design.”

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Books on WordPress

If you’re serious about becoming a professional WordPress developer, it’s time to pick up a good book on the subject. These are usually far more in-depth than free tutorials and really cover the material you need to know inside and out.

Below are a few great books to consider in your search. Some are physical books that you can purchase on Amazon, others downloadable PDFs.

Rockstar WordPress Designer: $29

“During the course of the book you’ll build THREE WordPress themes, a blog, a portfolio site and a general site with menus and submenus. Each theme demonstrates different aspects of WordPress theming and all three are packaged in with the book so you’ll have Photoshop, HTML, CSS and WordPress PHP files to refer to.”

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Beginning WordPress 3: $26.99

“WordPress is one of the most popular blogging and content management web templating platforms—it easily allows you and your business to make a statement about yourself and what you do. WordPress is also quite cost-effective, as it’s free for just about anyone to use. WordPress is colorful and flexible, and includes a variety of themes, templates, and plug-ins for you to explore and use. Beginning WordPress 3 aims to address these for the beginner who wants to start using and developing with WordPress.”

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WordPress For Dummies: $16.49

“The bestselling guide to WordPress, fully updated for newest version of WordPress. WordPress, the popular, free blogging platform, has been updated with new features and improvements. Bloggers who are new to WordPress will learn to take full advantage of its flexibility and usability with the advice in this friendly guide.”

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Smashing WordPress: Beyond the Blog: $29.69

“Smashing WordPress shows you how to utilize the power of the WordPress platform, and provides a creative spark to help you build WordPress-powered sites that go beyond the obvious. You will learn the core concepts used to build just about anything in WordPress, resulting in fast deployments and greater design flexibility. Inside, WordPress expert Thord Daniel Hedengren takes you beyond the blog and shows you how WordPress can serve as a CMS, a photo gallery, an e-commerce site, and more.”

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Professional WordPress: $29.69

“An in-depth look at the internals of the WordPress system. As the most popular blogging and content management platform available today, WordPress is a powerful tool. This exciting book goes beyond the basics and delves into the heart of the WordPress system, offering overviews of the functional aspects of WordPress as well as plug-in and theme development.”

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WordPress: Visual QuickStart Guide

“This book gives readers the tools they need to create beautiful, functional WordPress-powered sites with minimal hassle. Using the WordPress user interface as a baseline, authors Jessica Neuman Beck and Matt Beck walk new users through the installation and setup process while providing valuable tips and tricks for more experienced users. With no other resource but this guide, readers can set up a fully-functional and well-designed WordPress site that takes advantage of all the features WordPress has to offer.”

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Using WordPress: $16.49

“WordPress has grown into the #1 blogging tool in its category: several million bloggers have downloaded this powerful open source software, and millions more are using WordPress.com’s hosted services. Thirty-two of Technorati’s Top 100 blogs now use WordPress. Using WordPress is a customized, media-rich learning experience designed to help new users master WordPress quickly, and get the most out of it, fast! It starts with a concise, friendly, straight-to-the-point guide to WordPress. This exceptional book is fully integrated with an unprecedented collection of online learning resources: online video, screencasts, podcasts, and additional web content, all designed to reinforce key concepts and help users achieve real mastery. The book and online content work together to teach everything mainstream Wordpess users need to know.”

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Head First WordPress: A Brain-Friendly Guide to Creating Your Own Custom WordPress Blog ($23.09)

“Whether you’re promoting your business or writing about your travel adventures, Head First WordPress will teach you not only how to make your blog look unique and attention-grabbing, but also how to take advantage of WordPress platform’s more complex features to make your website work well, too. You’ll learn how to move beyond the standard WordPress look and feel by customizing your blog with your own URL, templates, plugin functionality, and more. As you learn, you’ll be working with real WordPress files: The book’s website provides pre-fab WordPress themes to download and work with as you follow along with the text.”

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Closing Thoughts

I hope the resources provide the catalyst you need to begin your journey as a WordPress developer. In closing, I want to remind you that the official WordPress codex is definitely on of the best resources out there for all things WordPress.

Let us know in the comments below if we left out any of your favorite tutorials or books for learning WordPress.